Green Computing - A Leadership Role - Tom Moriarty, DELL

DELL CONFIDENTIAL

GREEN IT- A LEADERSHIP ROLE

Tom MoriartyEMEA Regulatory & Environment Manager

Nov 26th 2008

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GREEN IS EVERYWHERE68% Of Executives foresee 68% Of Executives foresee increased government regulation on increased government regulation on environment environment

77% Of Companies anticipate 77% Of Companies anticipate spending more on Environmental spending more on Environmental Programs. Programs.

80% of all data centers report 80% of all data centers report capacity issuescapacity issues

83% Of Largest Retailers are83% Of Largest Retailers areinvolved in Green Practicesinvolved in Green Practices..

TABLE OF CONTENTS

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Introduction A lifecycle approach to Green From the Desktop to the Data Center

Case Study 1) Energy Optimised Software Case Study 2) Data Center efficiencies

Carbon Neutral Operations Case Study 3) Lighting Reduction Program

Recovery and Recycling Leadership Case Study 4) Working with the Community

Dell’s Commitment to Environmental Responsibility

DELL TAKES A LIFECYCLE APPROACH TO GREEN

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STAGE 1: PRODUCT

CONCEPT & DESIGN

STAGE 2: MANUFACTURIN

G & OPERATIONS

STAGE 3: CUSTOMER

EXPERIENCE

STAGE 4: ASSET RECOVERY & RECYCLING

• Design out restricted materials• Design for product energy efficiency, upgradeability and recyclability• Manage suppliers to design for the environment

• Minimize factory energy use, air emissions, water use and solid wastes• Purchase renewable energy, Offset as needed• Focus on workplace health and safety

• Minimize product energy consumption• Minimize packaging, Use recycled paper and packaging materials• Provide customer carbon offset option for their IT equipment

• Provide product recovery programs globally• Educate consumers• Ensure integrity of recycling partners

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FROM THE DESKTOP TO THE DATACENTRE

Dell delivers the industry’s leading portfolio of energy-optimized solutions to solve customer’s IT related energy challenges from the desktop to the datacenter:

Power/cooling, availability, space/capacity constraints, cost to power/cool

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• Committed to design desktops and laptops that consume up to 25 percent less energy by 2010.

• First company to introduce an “80 PLUS Gold-certified” power supply for servers

• Introduced first “hybrid” PC , about 80 % smaller than a standard Dell desktop and consumes up to 70 % less energy

• New Enterprise laser printers and single-function colour laser printers ENERGY STAR-certified using 25% less energy

• Announced plans to transition to laptop displays to LED within 12 months

OptiplexTM  Family

LatitudeTM  Family

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DELL IS MAKING A DIFFERENCE

PoweredgeTM  Family

Dell’s implementation Best-of-breed tools• Dell shuts down 50,000 client systems

worldwide– 12 hrs at night, Mon–Fri– 48 hours total over the weekend

• Measuring power consumption by system, facility to facility, every 15 minutes

• Also measuring cooling system consumptions (powered-down systems are cooler)

Third-party power management solution• Works with the standard/common

environment (Windows, SMS)• Reporting/management functions to

measure and analyze results/savings• No impacts to patches, security, end

user productivity

Impressive results

$1.8 million/year saved in energy costs13 million kW/hrs saved

8,500 tons of CO2 emissions avoided per year

CASE STUDY 1: ENERGY OPTIMIZED SOFTWARE

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2004 • 5.1M bops

• 6 racks• 126 servers

• 240 sq ft• 48 kW

CASE STUDY 2: DATA CENTER REFRESH

EstimatedCosts Savings

$53KEstimated

CO2 savings

244Tonnes

Floor Space83%

Reduction

The Bottom Line Benefits for IT (< 2 year ROI4)

2008 • 5.1M bops

• 1 rack• 17 servers

• 40 sq ft• 6 kW

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BUSINESS REQUIREMENTS: Delivers 5.1 Million Business Operations per second

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GREENHOUSE GAS EMISSIONS

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DELL’S CARBON NEUTRAL STRATEGY1. REDUCE: improve energy efficiency2. RENEW: buy renewable energy (green power)3. RESPONSIBLY OFFSET the remaining

emissions

CASE Study 3: Lighting Control Project (Limerick)

• More stringent controls on Production & Office lighting

• Reduction to lighting in manufacturing floor outside of production hours.

• Extension to current lighting reductions in offices at weekends.

• Consolidate personnel in designated areas

• Switch off data centre lighting related to occupancy.

Savings of $55K .

Equivalent to 307 tonnes of CO2 11 of

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• Resell

• Recycle

• Donate

• Return to Lease

• Redeploy

• Employee Purchase

KEY STEPS IN EFFECTIVE ASSET RECOVERY

•Audit•Pack•Planning

•Data destruction•Sort and Refurbishment•Asset tag removal•Detailed Reporting

3 DISPOSITIONOPTIONS

PICKUP, SORTING, & DATA DESTRUCTION2ASSET REMOVAL

& LOGISTICS1

• Stringent controls over environmental liability and data security• Detailed partner process audits, including downstream channels• Flexible disposition options: donation, recycling, destruction

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CASE STUDY4: Working with the community

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• Community recycling event organised on site in Limerick

• 100 cars an hour over 6 hours

• Voluntary engagement by employees to support event

• Impact on the environment:> 55 tonnes of WEEE removed

from landfill

• Brand Impact :PRICELESS!!

I have to admit, when I first heard that Dell was marketing new lines of green computers I wasn’t sure how to respond. After all, what company isn’t trying their hand at green marketing these days? It’s getting harder to tell the difference between those who are simply jumping on the bandwagon and those who are actually making a difference.

This year, Dell is definitely making a difference. Their latest achievement: earning a 5.0 Energy Star rating seven months before an EPA-mandated deadline. Let's take a quick look at what else they've achieved:MayDell announced that by 2010 their laptops will be consuming 25% less power. JuneDell introduces power supplies, which must be at least 80% efficient. Nearly half of Dell laptops and more than half of Dell desktops meet energystar 4.0. AugustDell announces that it has met its carbon neutral goal more than five months ahead of schedule. Dell unveils “hybrid” PC SeptemberDell plans to transition all of its laptops from CCFL displays to LED displays, which consume less energy, are recyclable and are mercury free. NovemberDell offers power supplies that meet Energy Star 5.0 (at least 85% efficient internal power and 87% efficient AC power) in models such as Optiplex 760/960, Latitude E6400/E4300, and Dell Precision M2400. Dell announces that since 2005, they have saved Optiplex customers $3 billion in energy costs, and reduced CO2 emissions by 29 million tons Dell’s new Optiplex comes in packaging that is 89% recyclable, and contains at least 10% post-consumer recycled plastic

I think it's clear that what we see here is no advertising gimmick - these guys are on a mission. Dell, we salute you. 14 of15

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In SummaryLeverage technology

And identify opportunities

Raise profits

Reduce CO2 emissions

Thank You !

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DELL ASPIRES TO BE THE GREENEST TECHNOLOGY COMPANY ON THE PLANET

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www.dell.com/earth

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TYPES OF GHG EMISSIONS

Purchased Electricity for

Own UseIndustrial Emissions

and On-site Fuel Combustion

Company Vehicles

Contractor Vehicles

Employee Business Travel & Commuting

Production of Raw

Materials

Outsourced Activities

Scope 1 (Direct)

Scope 2 (Indirect)

Scope 3 (Indirect)

Waste Management

Product Use

STEPS TO REDUCING GHG EMISSIONS

1. REDUCE DIRECT EMISSIONS

2. MOVE TO RENEWABLE ENERGY SOURCES

3. OFFSET REMAINING EMISSIONS

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