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AD.APT
Recommendation Module
for Ad Networks & Ad
Servers
11 September 2012
Targeted Advertisment
Gravity’s Business Card
• Domain Leading provider of Personalized Recommendation Solutions for TV,
online and digital advertising.
• Offer Real-time, personalized product/content recommendations based on the taste of each
user; Gravity’s solution increases CTRs, conversion rates and average order values by
5-26% and improves customer satisfaction and loyalty.
• A fast-growing company
• 3 key revenue streams
• 50+ deployments in the past 12 months
• Netflix Prize data-mining & recommendations
competition: tied first place
• Client portfolio includes an Alexa TOP 50 client
• Strong technology partnerships
(MS Mediaroom, Nokia Siemens Networks, etc.)
• Established distribution channels in the EU, US
• Stable investor background
17 Apr 2012 Targeted Advertisement for Ad Networks 2
AD.APT offering
Features • Seamlessly tracks the users’ behavior
• Detects personal preferences in consumption
• Finds the most relevant ad considering the context and the audience
That result in • Significantly better conversion and CTR
• Higher value for advertisers per ad display
• Less but more interesting ads for the customers
17 Apr 2012 3 Targeted Advertisement for Ad Networks
BENEFITS: WIN-WIN
• Higher income on
performance
based campaigns
• Optimized
inventory
• Retargeting
options for
advertisers
already using
Gravity RECO
• Higher income on
performance
based campaigns
• Cross – media,
cross-platform
optimisation
• Optimized
inventory
• An added value
service for
advertisers –
extra income
Significant increase in campaign CTRs (10-35%)
Publishers Ad networks Agencies
• Less waste
coverage
• A perfect add-on
feature for a
bidding engine
• Retargeting
options for
advertisers
already using
Gravity RECO
Adservers
• Optimized
inventory
• Cross–media,
cross-platform
optimisation
• An added value
service for
advertisers – extra
income
AD.APT – KEY FEATURES
• Real-time data mining module for ad servers
• Optimized ad delivery for each user using his/her behavior history
and all contexts (platform, time, language, etc.)
• Significant increase in CTR (10-25%)
• Immediate benefits for all players: publishers, agencies, ad
networks
• Ultra-scalable and easy to integrate platform for all ad servers
AD.APT HELPS YOU INCREASE REVENUES
• AD.APT chooses the best ads for Your users.
Relevant
Ads
Served Higher CTR
Optimized ad portfolio
Satisfied advertisers
Value added services
Satisfied customers Increased
Revenue
Ad
Inventory
• No matter whether the ad size or
placement, a recommendation system
can increase CTRs and optimize
portfolios based on user behavior and
preferences.
• We can help You bring more relevant
ads to Your users based on their taste
and behavior.
• AD.APT was developed specially for
ad server providers and ad networks.
AD.APT
Past user
Interactions
BENEFITS FOR PUBLISHERS
• Significant increase in CTRs (10-25%)
• Inventory optimization
• Higher income on performance based campaigns
• Optimised inventory – more inventory to be sold on
performance
• Retargeting options for advertisers already using Gravity
RECO recommendation module
BENEFITS FOR ADNETWORKS
• Significant increase in CTRs (10-25%)
• Higher income on performance based campaigns
• Optimized inventory – more inventory to be sold on
performance
• A perfect add-on feature for a bidding engine
• An added value service for advertisers – possible extra
income
• Retargeting options for advertisers already using Gravity
RECO recommendation module
BENEFITS FOR AGENCIES
• Significant increase in CTRs (10-25%)
• Campaign performance optimization tool
• A perfect add-on feature for a bidding engine
• Less waste coverage
• Retargeting options for advertisers already using Gravity
RECO recommendation module
How it works?
1. step: Get to know your customers
• Based on the customers’ consumption: Linear TV, VOD, SVOD
and other media contents
• Based on click through (to ad landing pages)
• With Gravity’s powerful algorithms using collaborative filtering and
metadata based approaches
17 Apr 2012 10 Targeted Advertisement for Ad Networks
How it works?
2. step: Find the relevant ads to display
• Personalized for each customer, individually
• Context based ad selection
• With a powerful business rule support
17 Apr 2012 11 Targeted Advertisement for Ad Networks
NDA Business goals & targets
Agreement Pilot (Live Testing)
Launch
Data gathering
Data mining
Integration Fine-tuning
& Pilot Launch
1 week 2 weeks 2 weeks 1 month 2 months
Business aspects
Technical aspects
THE INTEGRATION PROCESS
E-BUSINESS AND MEDIA CUSTOMERS AND
PARTNERS IN OVER 10 COUNTRIES
13
CASE STUDY - AD NETWORK
14
• Largest ad network and delivery platform in Hungary
• 500+ million ads served daily
• 20k+ ads/sec peak time throughput
• Daily reach of 7 million unique visitors
• Pilot project on Sanoma Media portfolio
• 30+ million ads served daily
• 20% increase in CTR during 1 month pilot
CASE STUDY - LSC PROJECT
15
Company: Velti is a leading global provider of mobile marketing and advertising
technology
LSC Requirement: Behaviour based engagement improving
effectiveness of SMS marketing campaigns
Problem: Velti wanted to increase the engagement and SMS activities in large-scale
SMS campaigns. They chose Gravity as the partner to provide intelligence to
determine the right time for call of action and to select the quiz questions with
highest conversion probability.
using user behavior actions and previous SMS activity information
builds user preference and relevance profiles for better targeting
determines the optimal time of day and quiz question to send to drive
conversions
integrates into existing SMS campaign management & reporting environment
ultra-scalable, high performance architecture, easy to integrate APIs
Solution:
• Optimize & personalize the time for action
• Increased conversion with fewer bulk
and call-to-action messages
• Recommends better performing games and
quiz questions
WHERE DID IT ALL START?
COMPETITION
• Largest DVD rental company in the US
• Oct 2006: Netflix Prize Award competition starts
• Goal: Improve the recommendation performance of Netflix’s in-house developed Cinematch system by 10%
• Prize: 1.000.000 USD
• The benefits of quality recommendations:
• Increase customer life-time value – 1 months increase results in 50-60 million USD/year average extra income
• Customers upgrade their plan – 5 USD/month/customer extra income
• USD 80 Million + additional revenue due to quality recommendation
• Gravity & The Ensemble Team has been able to improve Netflix
recommendation system by 10.1%
CONTACT US!
Bottom Line
Increase your revenues? Gravity can
Find out how:
www.gravityrd.com
sales@gravityrd.com
AD.APT is a powerful, easily integrated,
personalized recommendation module. It is
designed to help ad networks and adserver
providers deliver highly relevant, personalized ads
to each and every one user. Thus increasing both
user satisfaction and revenues!
Can you guarantee increase
in your sales?
Gravity can
www.gravityrd.com
sales@gravityrd.com
For the latest trends and insights:
www.facebook.com/gravityrd
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