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The G&R Ad Network, Bangladesh's first and only dedicated online display advertising network, connects advertisers with website owners reaching 90% of Bangladeshis who browse the web, locally and overseas.
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The InternetComes of Age
A Close Look at Online User Behavior in Bangladesh
Muhammad NazimuddaulaCOO, G&R Ad Network
milon@gandr.com.bdwww.gandr.com.bd
What we’ll talk about today
• Growth of the Internet
• 5 Key Trends in Digital Bangladesh
• G&R’s role in the BD internet ecosystem
Growth of the Internet
Digital information in the world –videos, photos, music, texts, etc.
800 exabytes2010
Internet users worldwide
2010 1.9B
Mobile subscribers
2010 5B
Digital Technology is Changing the World
4
Digital information in the world –videos, photos, music, texts, etc.
800 exabytes2010
2020 53 zettabytes
Internet users worldwide
2010 1.9B
2020 5B
Mobile subscribers
2010 5B
2020 10B
5
Digital Technology is Changing the World
Digital: A Way of Life
6
Farmville30M people using it every day;
an est. 800K virtual tractors sold daily at $3.33 each
ebay Sold $6B via mobile in 2010
Amazon180 Kindle books sold for every
100 hardcovers
YouTube views Lady Gaga 1.5B video views
iPhone App store 5B apps downloaded
Red Cross 20% ($23M) of donations for Haiti in first week made via text message
Digital Revolution in Context
7
Information“Read”
Distribution & Commerce“Buy”
Communication“Talk”
1994 20101998 2000 2003 20061.9BUsers: 77M 400M 500M 1B
Everything is Becoming Connected
5 Key Trends in Digital Bangladesh
1. Internet Consumption is Accelerating
300% growth in internet users in
the last year
ACCESS + DEVICES
Chart: Bangladesh Internet Access
2. Those with Access are Browsing a lot
Local Web User Daily Usage
= 3 web sessions each day
= Visits 4 different websites
3. NRBs are the Highest Visitors of Local Sites
NRB’s visit 7 different sites a
day, 75% more than locals
Chart: Local:NRB Bangladeshi Web Users
4. Web Usage Varies Considerably by Day of Week
Chart: Bangladesh Local Internet Users by Day of Week
Considerably more
traffic from NRBs on
Fridays than locals
5. Content is King
• News dominates user interest among local sites
• Sports, blogs and tech sites follow
G&R’s role in the BD internet ecosystem
We Are Local
Who We Are
How it Works – Connecting Advertisers with Websites
Benefits:
Scale / Technology – Reporting – Efficiency – Specialisation
Our Network:
… over 120 sites
What the Campaigns Look Like
Our Clients
Reach Your Audience as They Browse the Web
The G&R Ad Network can serve up to 4,500,000 ad
impressions each day – reaching 90% of
Bangladeshis online
Thank You, Q?feel free to ask
Muhammad NazimuddaulaCOO, G&R Ad Network
+8801811409682milon@gandr.com.bd
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