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Online reputation management expert Andy Beal shares Google reputation management tactics with attendees of PubCon South.
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by @andybeal
Your Google Reputation Stinks!
Don’t worry, I brought air freshener!
by @andybeal
Allow Myself to Introduce Myself
• CEO of Trackur.com
• Editor of MarketingPilgrim.com
• Coauthor of Radically Transparent
• Not a social media guru but did stay in a Holiday Inn Express
by @andybeal
5 Keys to SERM
by @andybeal
1. Rethinking Keywords
by @andybeal
2. Spider Friendly
by @andybeal
3. Me, Myself, and Irene
by @andybeal
4. Anchor’s Away!
by @andybeal
5. SuperBrand to the Rescue!
by @andybeal
Roll Up Your Sleeves!
by @andybeal
Google Sentiment Audit
• Audit the first 30 results for your keyword
•Focus on 80/10/10•Look for existing opportunities
by @andybeal
If You’ve Got It, Flaunt It!
• Take stock of existing web content
• Just like Whiskey, order a double– Which pages relevant to
your brand?– Which pages bubbling
outside Google’s top 10?– &num=7
by @andybeal
An Ounce of Prevention
• Don’t wait for a crisis to hit
• Are you using your .org, .net?
• Other company branded domains?
• Sub-domains rock!
by @andybeal
What Else Ranks?
by @andybeal
WordPress.com
by @andybeal
Blogger.com
by @andybeal
by @andybeal
by @andybeal
by @andybeal
Flickr
by @andybeal
Wetpaint.com
by @andybeal
Ning.com
by @andybeal
AssociatedContent.com
by @andybeal
A Whiter Shade of...Gray Hat
by @andybeal
Business Partners
by @andybeal
Sponsorships
by @andybeal
Speaker Profiles
by @andybeal
Affiliates
by @andybeal
Danger Zone
• Linking to others’ content– Will it always remain
positive?• Wikipedia• Paid Posts– Disclose & do it now!
• Paid Search
by @andybeal
You Want Answers?
• andybeal@gmail.com
• andybeal.com
• trackur.com
• twitter.com/andybeal
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