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Google AnalyticsGoals and Funnels
Goals
Goal : the page a visitor reaches once they have completed a desired action
Funnel : The (optimized) steps along the way to the goal
So what? Who cares?
Are you losing visitors? Where?
The goal
Sstep 1
Sstep 2
Sstep 3
The funnel
Goals
Name the goal something intuitive. In this example it might be “Class Registration”Choose
whether or you want the goal to be active (on) now Most library scenario
goals will probably fall under the “URL Destination” type
Goals
Here add the URL of the thank you page
*TIP
Exact match has to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail
Goals
add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page
Questions?
Thank you
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