Go110 mega presentation (share)

Introducing Go110

Agenda

Introducing Go110

In short: Go110 is a Business Directory on steroids,

where you can find

Companies, Products, Promotions and Events in real time.

This is made available on cellular phone screens

as an easy to click icon.

Support for various models:

Go110 is a real time communication platform

INFORMATION:Contact detailsMap locationNavigationSpecials

Rating & feedbackFriend sharing

EXPOSURE:Business listing

PromotionsAdvertising

Keyword sponsorships

Business perspective: Go110 is a cost effectivemarket communication platformaimed at your target market

Consumer perspective: Go110 is an easy to useIcon on my phone that helps me find and then directs me to my interests in the vicinity at the click of a button

Introducing Go110Go110 will provide you with information around your physical location.

It will allow you to see results in a map or list format,

and allow you to call, navigate to or share information found.

View mapNavigateDirectionsCall / SMSEmailShareRateFavourites

Easier to use than sending an SMS.Get what you are looking for in 3 clicks.

CompaniesProductsSpecials Malls & PlacesEvents

Why will Go110 be dominant?

• Instead of having to type in a Wap site, Go110 users simply click an icon

on their phone screens. Phone screens are small. The first mover takes the cake (and space).

• Go110 available across all cellular networks.• Go110 shares information with the Vodacom 110 Call Centre.• Every caller (1 400 000 calls per month) gets an invitation to download

Go110.• Go110 link to be pre-installed on every Vodacom SIM card. • Discussions underway to get endorsement from MTN and Cell C.• Go110 to provide all Map directions in SA.• Go110 to provide University campus navigation and free on-campus

communication.• Go110 to provide In-mall navigation on all the major malls in South Africa.

We aim to put Go110 on nearly all smartphones in South Africa by 2012

Multiple access channels

110Call Centre

Go110 icon on all

smartphones

Go110 website

Desktop Gadget

Web 2.0Widget

Go110Mobi site

Agenda

What can I use Go110 for?

Find out which pharmacies nearby are openat 19:17 on a Friday night.

Search for specials in your area, and view them using either a list or map view format

What can I use Go110 for?

Find a breakfast special, read more about it and navigate there.

What can I use Go110 for?

Directions screen used in interim

Get a rating and review of a business, or simply review them yourself.

What can I use Go110 for?

Want your friends to join you?Simply use “Share” and they will receive directions.

What can I use Go110 for?

Find out what malls are close by,and get directions to it.

What can I use Go110 for?

Find out what specials are available at the mall.

What can I use Go110 for?

Find a store or special in the mall,and view mall maps.

What can I use Go110 for?

I am new at Varsity; 2 clicks to find the right lecture room.

What can I use Go110 for?

I am a new Hostel Primarius on campus.I need to tell my entire hostel to get me at the sporting grounds.

What can I use Go110 for?

share

Go110 is aimed at standard MMS enabled phones, as well as

high end handsets.

Go110 Phone strategy

Agenda

Go 110 Business Benefits

Go 110 Business Benefits

Obtain direct feedback from client-base via

rating and comments

Get Go110 Key free of

charge - Use it to provide navigationassistance

Ability to manage entire

listing & advertising

campaign via website

Flexibility between

referral only or fixed listing

rate

Ability to create

location, gender and age specific

advert targeting

Ability to draw in numerous people with inexpensive specials ads

Extensive brand

exposure opportunities

Promotion code via Go110 enables

immediate store location

determination

Agenda

Exposure levels

Level 1: Free

Company name & Go110 Key searches

Level 2: Risk free & Subscription

Category listing, specials and products

Level 3: Targeted advertising

Neighborhood, Gender & Age focused

Level 4: Keyword sponsorships

Bidding model: Neighborhood focused

Level 5: Landing page sponsorship

Priority exposure

Business Benefits

Business can obtain a number of benefits when registering on the Go110 platform. These benefits are dependant on the level of exposure each company chooses to exercise. A detailed description of each benefit will follow.

Level 1 benefits: Free service

After registration, each company gets its own:• CompanyControl Cockpit, • Company Home Page on Go110 mobile, • a unique Go110 Key, and• listing on the Vodacom 110 Call centre

Go110 KeyCompany Home Page

CompanyControl Cockpit

Features:• Web 2.0 / Cockpit frontend• eWallet• EFT• GIS enabled• Real time billing & reporting• Security• Communication Interface

For companies - new way of client interaction

CompanyControl Web Cockpit

Update information

and load product specials

dynamically

Real time, detailed

analysis of overall usage

statistics on Go110

Detailed analysis of

users accessingCompany’s

details through all channels

Real time billing &

reporting. Purchase credits or redeem

vouchersonline

Increase exposure

by activating ads and keyword sponsors

Obtain ratings

and direct feedback

from users

CompanyControl Cockpit

Level 1 benefits: Free service

View mapNavigateDirectionsCall / SMSEmailShareRateFavouritesCompany

Home Page

Inform prospective clients that you are on Go110 by adding the Go110 Key in your normal promotional advertisements.If a user types in the Go110 Key, or your company name in theSearch box, all Go110 services such as sharing & navigation to your doorstep will be provided free of charge.

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or

Company Name

The Go110 KeyEvery company gets a Go110 Key at registration.

Place the key on company stationary, and at the bottomof leaflets and newspapers ads…

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.. which provides an immediate shortcut to your company listingwhen scanned or typed in on Go110 …

.. and allows new customers to…

.. get your contact details …

.. view your location on a map …

.. Get directions to you…

.. share your locationwith friends…

.. Add to favourites….. Rate your service…FREE of charge

Level 2 exposure is Risk Free

Go110 provides the benefit of Risk Free exposure . You pay a small referral fee if a prospective customers have found you using the Business Directory screens, and then decides to interact with you. Visits to your Company Home Page is still free, you only pay a once-off fee if interaction is triggered (calls, navigation, sharing, specials).

No visits, no fee charged.

Level 2: Company exposure

View specialsView mapNavigateDirectionsCall / SMSEmailShareFavouritesCompanies

ProductsSpecials Malls & PlacesEvents

Free screens

Small referral fee or

Subscription

BusinessCategory Screens

Use Go110 to list your Company in the Business Directory.

Level 2: Specials exposure

View specialsNavigateDirectionsCall / SMSEmailShareRateFavouritesCompanies

ProductsSpecials Malls & PlacesEvents

Free screens

Small referral fee or

Subscription

SpecialsDirectory Screens

Use Go110 to list your Special offerings in real time.People with specific needs find you in seconds.

Activate exposure via your CompanyControl dashboard

Get Level 2 exposure with 3 easy clicks

1

2

3

Remember to add your specials..

1

2

3

Register today and get free voucher to try it out

Level 3: Advertising

Go110 provides the companies with the capability to target various geographical groups down to a neighbourhood level.

Targeted advertising can be focused on a combination of Neighbourhood, Age & Gender, giving your company pinpointed, and extremely efficient advertising capabilities.

Level 4: Keyword sponsorship

Go110 provides the companies to sponsor keywords, with a geographical focus up to a neighbourhood level.

Keyword and category sponsorships can be focused on a combination of Neighbourhood and Keywords, giving your company unparalleled, and ultra effective sponsorship capabilities.

Advertising & Keyword sponsorship options

Splash Screen Main Page Popular Category page

Results page: List Company Home Page

AdvertisingCriteria:• Location • Age • Gender

Keyword Sponsorship

Criteria:• Location • Keyword

Keyword sponsorship includes banner ad and first listing

Advertising exposureincludes banner ads and splash screens

Activate Go110 advertising from your CompanyControl cockpit

Define your own coverage areas foradvertising and keyword exposure

Level 5: Landing page sponsorship

Go110 provides 16 sponsorship icons per landing page, giving national companies and brands a priority exposure across the width and breadth of South Africa. One icon is allocated per industry, and is available for 6 or 12 month exposure contracts. Go110 will also entertain reciprocal exposure possibilities around the exposure of your company’s icon on the landing page.

Sponsored Landing Pages

Business ListingLanding page

Countrywide

R100 000 p.m.

Specials Landing Page

Countrywide

R100 000 p.m.

Events Landingpage

Countrywide

R100 000 p.m.

Places & MallsSponsorship

5 - 10 km radius

R20 000 p.m.

Agenda

The Go110 Key for mallsPlace your mall’s Go110 Key on Parking stubs and otherMarketing material

Menlyn

.. which provides an immediate shortcut to the mall home pagewhen typed in on Go110…

.. and allows your visitors to…

.. access your contact details …

.. navigate to you…

.. view your location on a map …

.. share your location with friends…

.. Rate your service… .. Add to favourites…

..find informationvia categories…

.. view the store list .. view mall specials.. .. view the mall map..

.. activate in-mall Navigation..

Mall exposure options

Sponsor the Malls & Places Landing page, and get first listing

& banner ad for 10 km radius around mall

Mall exposure options

Viewing stores inside a mall,and then navigating to them becomes

as easy as 1-2-3.

Mall exposure optionsProvide visitors with the ability to view theavailable mall specials from anywhere. Firstly we provide directions to the mall,

and secondly provide in-mall navigation to the store offering the special.

Splash Screen Main Page Popular Category page

Results page: List Company Home Page

AdvertisingCriteria:• Location • Age • Gender

Keyword Sponsorship

Criteria:• Location • Keyword

Mall exposure options

Malls can use the targeted advertising & keyword sponsorshipoptions to inform clients of mall events and news.

Agenda

Mall owner benefits

• Provide stores with an extremely cost effective communication channel to prospective clients, thereby increasing cost effectiveness and hopefully profit.

• Enhance client satisfaction with search and in-mall navigation features.

• Get full and exclusive access to client search behaviour within the Go110 mall environment, providing unparalleled views of user behaviour.

• Get immediate feedback from users in the mall via the Rating and Feedback system. Store feedback can also be made available to the mall.

Detailed user analysis

Detailed user analysis

Detailed user analysis

Detailed user analysis

Agenda

Reciprocal exposure options

Mall Go110

Inform your clients ofYOUR mall’s exposure and associated services on Go110 via your existing communication channels(posters, pamphlets, info boards, advertisements,in-mall displays, parking stubs etc.)…

The Deal

… and we will match this exposure Rand for Rand in giving you exposure, advertising and sponsorships, as well as the relevant user data on the Go110 platform.

Can you expect from Go110 in the future?

We will will launch a Birthday Gift Registry and Wedding Registry that is activated by using the phone’s camera. A person simply snaps the Bar code on the Go110 sticker, and then snaps the various bar codes of the products in store. This is sufficient to allow us to make the person’s Birthday Gift registry available to everyone that has the person listed in their Go110 address books. Better yet, a person clicks on the entry and gets immediate directions to the store where the gift can be bought.

Additional screens

Campus maps

Launch objectives

1. Go110 on every phone

2. Go110 everywhere

3. Rich location based information

4. Go110 everyday

Via a Dominant mobile frontend market position

we promise to provide a Cost efficient marketplace,

allowing companies and users to exchange Rich, relevant LBS based content via multiple easy to use platforms.

Go110 Value Proposition

Needs based Resource System