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Dealers are getting wise to the fact that success in social media marketing relies on reaching out to your local community—but how? Go Local! Delivering Social Success to Your Dealership will demonstrate to you how to turn that essential strategy into clear and proven results. This close-in look at the best tactics in social media marketing will debunk a lot of what social marketing providers promise and will demystify how you and your digital marketing vendor can do social like it’s supposed to be done. You’ll learn not only why social media marketing works, but how it works. The greatest challenge a dealer faces in the digital space is how to transform online visitors into in-person customers and advocates. You’ll discover that it takes an array of simple tools and basic techniques, explored in Go Local! Delivering Social Success to Your Dealership. Methods ranging from outreach, such as Sharing Your Coupons, to drawing on your community for Local-Grown Content, are explained in an easy-to-do and strategically relevant way. Once you’ve attended this KPA Internet Marketing webinar, you’ll know how to measure your success in social media, what it takes to get there, and how to get your Fans to come to you!
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Go Local! Delivering Social Success to Your Dealership
Matthew C. Funk
Social Media Marketer
Go Local! Delivering Social Success to Your Dealership
Matthew C. Funk
Social Media Marketer
Copyright 2011 TK Carsites, Inc. All rights reserved.
Facebook.com/TKCarsites @TKCarsitesinc
TK Carsites Social Networks
3 Sources of ROI
• Likes, Fans, Followers
• Activity
• Advocates
Likes, Fans, Followers
• Represent Potential
• Draw Others In
• Often Illusory
• Only the Beginning
Activity
• Comments
• Sharing
• Reviews
• Dialogue
Advocates
• Visiting
• Business
• Events
• Media
6 “Conversion” Steps
1. Incentive
2. Local Content and Dialogue
3. Deals and Promotions
4. Outreach
5. Events
6. Media
Remember Search-Social Synergy
Incentive
•Speaks Their Language
•Seems Attainable
•Wide Appeal
•Uses Buzz
•Cost-Effective
Local Content and Dialogue
•Give to Get
•Be Yourself
•Be Exciting
•Be Responsive
•Always Be Sharing
Local Content and Dialogue
•Tagging Pages
•Sharing News Feed
•Commenting on Likes
•Finding Demographics
•Setting Alerts
Deals and Promotions
•Tickets
•Gift Cards
•Discounts
•Prizes
•Use Liked Pages
Outreach
•Website Banners
•Remarketing
•Landing Pages
•Social Media
•Phone, Email and TV
•Showroom
•Everywhere
Outreach
Events
•Giveaway
•Party
•Charity
•Catering
•Always Share
Media
•Share Through:• Social• Cross-Promotion• Live Tweeting• YouTube• Media Pages
•Always Tag and Locate
•More Media=More Ads
Media
•Video Testimonial
•Online Reviews
•Photos
•Reportage
•Ads
TK Carsites
Email: mfunk@tkcarsites.com
Twitter: @m_c_funk
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Connect with Matthew!
Check out TK on the WEB!
Soshable.com
Blog.TKCarsites.com
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
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