Global App Economy: Opportunities in Asia - Danielle Levitas, AppAnnie

Global App Economy :the Opportunities in AsiaDanielle LevitasSVP, Research & Marketing Communications@dlevitas / @appannie

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AGENDA• What’s Happening in the App Economy?• Israeli Publishers Taking on the World• Spotlight on Asia• Spotlight on China• Spotlight on Japanese Mobile Gaming• How Jelly Button Succeeded in APAC• Key Takeaways

Webinar: The Top App Trends of 2015

What’s Happening in the App Economy?

The global app markets continue to grow

• Google Play saw a huge increase in downloads, driven by first-time device owners in emerging markets.

• App revenue increased notably year over year as iOS cemented its position as app store revenue king.

Store dynamics have stabilized

• Platform dynamics have largely stabilized with emerging markets driving Google Play downloads to a significant lead

• The iOS App Store remains the leader in monetization, and is growing strongly in China and developed markets

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