Getty 11 04 09

Alternate Reality Games

ARGs and/or args

© CityMystery LLC 2009

Programming for social media

Metrics

All they cared about was foot traffic

Online component

256,900 hits

37,450 page views

6,100 online players

In six weeks, with minimal marketing

The museum expanded

Youtube, Facebook, Myspace, Flickr,

dedicated website, blogs

285 posts on one blog

14,595 page views

i.e. bloggers kept coming back

350 images posted on Flickr

300 real time players

With players spending an average of 3 1/2

hours @ the museum

Modular game

1,000+ players since January

68% of sample had never been to SAAM

before

68% said they would return

Foot traffic delivered

An arg with many sponsors

A talisman that grants power

Whoever possesses it controls the game

Pay it forward

A mission-based game

S

Args are global

Anywhere, anytime

MAKER-PLAYERS

Manage players

PlaytimeEngine

Share players

Extend your reach

Smithsonian is our cornerstone sponsor

Their web stats are astounding

Smithsonian American website:

2.3 million uniques

4.6 million visits35 million page views

Smithsonian American’s blog

83,000 visitors

127,000 page views

THE SMITHSONIAN website:

114 million unique visitors

188 million visits

740 million page views

It’s not audience share

It’s share your audience

Launching Spring 2010

ghostsofachance.com

click on Final Report, or explore,

click anything clickable

415.377.6839

Thank you.

© CityMystery LLC 2009

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