Getting the Most From your Monitoring: Advanced Query Tips

Getting the most from your monitoring: Amazing advanced Query tips

Gemma Cooper Head of Professional Services - Berlin gemma@brandwatch.com @gcooperisms

Nate Walton Data Scientist nate@brandwatch.com @moltentofu

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Coming Up

•  How to test your Query

•  Tips for removing spam

•  How to write research Queries

•  Using our new operators

•  Q&A

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•  Ask questions in the session chat •  Tweet about our discussion:

A copy of this presentation and a recording of this webinar will be made available after the webinar

Don’t be shy/ We’d love your participation

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Testing your Query

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Query Testing: First Steps

Start queries as simply as possible, check the last page.

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Always test more!

Test in segments Review in dashboard

Try context Try exclusions

Try both

If you have irrelevancy:

Try to refine your objective

Try the tips for relevancy

If your volume is too high:

Query Testing: Theory

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Actual J.P. Morgan Chase Conversation

“Chase”

NOT (chase AND money)

“J.P. Morgan Chase”

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Tips for removing spam

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Removing Spam: Types of Spam

Keyword stuffing / link spamming

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Blog / scraped content spam

Removing Spam: Types of Spam, cont.

Twitter / FB spam-bots

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Removing Spam

Spammers target some industries more: fashion, automotive, pharma, cosmetics, finance – aspirational & consumer brands

Instead of targeting individual authors or sites, target language:

•  Inappropriate language (“viagra”, “air jordan”, “porn”)

•  Calls to action (“see deals”, “click now”)

•  Aggressive language (“FOR SALE”)

•  Excessively repeated words (“deals deals deals”)

•  Authors with odd names (“user”, “admin”, “__iphone”)

•  Reseller language (“bids”, “$”)

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How to write research Queries

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Research Queries/ What are they?

Research queries can be constructed to capture online mentions about any topic you choose, or from a particular group/s you might want to analyze or target.

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Hair Loss Unemployment

Plastic

Holiday Seekers

Diet Insomnia

Research Queries/ London Commuters

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Research Queries/ Steps to writing a good Query

1.  Define the search objective 2.  Research the topic

3.  Construct and test in Brandwatch 4.  Review good proportion of results

5.  Check mentions in a dashboard

6.  Manual exclusions for clean samples 7.  Personal pronouns

8.  ‘Thinking’ terms for opinions (thought, consider, think etc..)

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Research Query/ Example

Looking for conversations about recommendations for holiday destinations

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Introducing our brand new operators…

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New Operators

at_mentions: Hashtags:

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New Operators/ example

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New Operators/ at_mentions: & hashtags:

•  Quicker and easier to build Queries •  More accurate •  Not case sensitive •  Can be also be used in Rules

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Q&A

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A day jam-packed with handy how-tos, expert advice and tips.

Thursday May 8, 2014 in NYC

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Sign up: brandwatch.com/masterclass

Contact

Email contact@brandwatch.com

Web http://www.brandwatch.com

Twitter @brandwatch

Telephone

UK: +44 (0)1273 234 290 US: +1 212 229 2240 DE: +49 (0)711 912 441 59

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