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Getting Social with Search
Jamie Murnane & Leslie Gibson
Getting Social with Search
We Are…
Leslie Gibson, Senior Account Manager
Jamie Murnane, Search Marketing Manager
Getting Social with Search
How Social is Impacting Search
Getting Social with Search
Social can help fill the gaps in search results
Getting Social with Search
Engines Use Social Signals
“Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings ...” - Google
“We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing
Getting Social with Search
Who’s Using Social?
94% of marketers surveyed.
Who’s not?
Getting Social with Search
The Trust Factor
92% of consumers around the world say they trust earned media above all other forms of advertising.*
*Nielsen Global Trust in Advertising Survey
Getting Social with Search
SERP Space
Getting Social with Search
SERP Space - YouTube
Look! First page of SERP for brand!
First page for ‘Hamline MBA’
Getting Social with Search
Traffic/Linkbuilding
Old school tactics Use social to build deep, genuine links
Getting Social with Search
Google+ makes results personal
Getting Social with Search
Google+ Local
Getting Social with Search
Like Us on Bing
Getting Social with Search
Reviews
Getting Social with Search
Where To Start
Getting Social with Search
Focus on Content
• Set goals • Plan content • Optimize • Share
Getting Social with Search
Everything is Content!
Getting Social with Search
Social Content Leads the Way
Getting Social with Search
Audit Your Content
Getting Social with Search
Content Audit Tells You…
Effective Content
Getting Social with Search
Content Audit Tells You…
Outdated Content, Errors
Getting Social with Search
Content Audit Tells You…
Opportunities!
Getting Social with Search
Content Audit Tells You…
Getting Social with Search
Audit Social Properties
Getting Social with Search
Getting Social with Search
Getting Social with Search
Getting Social with Search
Getting Social with Search
YouTube
Getting Social with Search
Google+
Getting Social with Search
Audit Your Presence
Getting Social with Search
What Are People Saying?
Getting Social with Search
Are You Generating Traffic?
Getting Social with Search
Action!
Getting Social with Search
Promote Social Profiles
Getting Social with Search
Optimize Social Profiles
Getting Social with Search
Add a ‘Share’ Feature to Content
Getting Social with Search
Start Blogging + Optimize Posts
Getting Social with Search
Summary
• Establish goals
• Content audit
• Social presence audit
• Create + optimize social profiles
• Promote social profiles
• Share!
Getting Social with Search
Questions?
Getting Social with Search
Thank You!
• Jamie Murnane
– jamie@ninahale.com
• Leslie Gibson
– leslie@ninahale.com
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