Getting Social Media Ready by Gerrie Smits at SMWF

SOCIAL MEDIA WORLD FORUM-----------------------------

Getting Social Media Ready

by Gerrie Smits@grrRAAK

29.03.2011

Hello!

Tweet me your questions

642,613,700

Social Media is huge

642,613,700

The amount of people active on Facebook

Source: socialbakers.com, 26.03.11

Social Media is huge

700,000,000,000

Social Media is massive

700,000,000,000

The amount of minutes people spend on Facebook.

Source: facebook.com

Social Media is massive

700,000,000,000

The amount of minutes people spend on Facebook.

Source: facebook.com

Per month.

Social Media is massive

700,000,000,000

The amount of minutes people spend on Facebook.

Source: facebook.com

Per month.

Back in November that was ‘only’ 500 billion

Social Media is massive

140,000,000

Social Media is immense

140,000,000

Amount of Tweets sent.

Source: techcrunch.com

Social Media is immense

140,000,000

Amount of Tweets sent.

Source: techcrunch.com

Per day.

Social Media is immense

140,000,000

Amount of Tweets sent.

Source: techcrunch.com

Per day.

Last year that was around 30 million

Social Media is immense

35

Social Media is colossal

35

Amount of hours of video uploadedto YouTube.

Source: AFP

Social Media is colossal

35

Amount of hours of video uploadedto YouTube.

Source: AFP

Per minute.

Social Media is colossal

35

Amount of hours of video uploadedto YouTube.

Source: AFP

Per minute.

Last year that was around half.

Social Media is colossal

300,000

Social Media is about people

300,000

Amount of people that helpedtranslate Facebook into 70 languages.

Source: facebook.com

Social Media is about people

300,000

Amount of people that helpedtranslate Facebook into 70 languages.

Source: facebook.com

For free.

Social Media is about people

70%

Social Media is about people

70%

Source: Nielsen

Amount of people that trust onlinerecommendations from strangers.

Social Media is about people

70%

Source: Nielsen

Banners are only trusted by 33%.

Amount of people that trust onlinerecommendations from strangers.

Social Media is about people

Democratisation of the media

Democratisation of the media

Democratisation of the media

Twitter // Listening & Monitoring

Source: http://search.twitter.com

Twitter in times of Crisis

Twitter in times of Crisis

But learn your lesson

Twitter for Costumer Service

18% of people who posted a negative review of the merchant and got a reply ended up becoming loyal

customers and buying more.

Source: http://raak.it/6K

Don’t just respond, respond suitably

Twitter // Talk, Broadcast, Share

The Power of Real-Time

The Power of Real-Time

Find balance between promoting yourself and giving other info

Find balance between promoting yourself and giving other info

Writing for 140 characters

Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific

Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific

:: Don’t stick to text: add value through links, attaching images, video.

Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific

:: Don’t stick to text: add value through links, attaching images, video.

:: Each character counts, use URL shorteners like bit.ly

Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific

:: Don’t stick to text: add value through links, attaching images, video.

:: Each character counts, use URL shorteners like bit.ly

Source: zazzle.com

:: Be short. Allow for space to be ReTweeted.

Twitter // Build an Audience

:: Follow interesting people; they may follow back.

How to build your audience

:: Follow interesting people; they may follow back.

How to build your audience

:: Follow interesting people; they may follow back.

:: Be interesting.

How to build your audience

:: Follow interesting people; they may follow back.

:: Be interesting.

:: ReTweet other people’s content.

How to build your audience

:: Follow interesting people; they may follow back.

:: Be interesting.

:: ReTweet other people’s content. People like recognition.

How to build your audience

:: Follow interesting people; they may follow back.

:: Be interesting.

:: ReTweet other people’s content. People like recognition.Curate & add value.

How to build your audience

:: Follow interesting people; they may follow back.

:: Be interesting.

:: ReTweet other people’s content. People like recognition.Curate & add value.

:: Send people @messages to get noticed.

How to build your audience

Twitter // Tools

Twitter.com

Twitter.com

Twitter.com

Other tools (Hootsuite, Ubersocial, Tweetdeck,...)

Account management

Twitter on Mobile

Twitter on Mobile

Blogs // Writing

Ref: http://www.gorrellart.com/

There’s a blog for everything

62%

Blog to position yourself as expert

62%

Amount of bloggers who say they have much greater visibility in their industry because of their blog.

Source: Technorati State of the Blogosphere, 2010

Blog to position yourself as expert

Blog to position yourself as expert

Blog to share your knowledge

Blog to make a point

Blog to explain your product

Also. Google loves blogs

Beware! Keep content going

Blogs // Conversation

Allow commenting on your blog

Allow commenting on your blog

:: Reply - be nice.

Allow commenting on your blog

:: Reply - be nice.

:: Also to negative comments.

Allow commenting on your blog

:: Reply - be nice.

:: Also to negative comments.

:: Stimulate discussion in your post.

Comment on other blogs

Blogger influencing - Case Study

We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way

:: We built a blog & advised editorial content

:: We taught them how to Tweet:: We developed a blogger engagement plan

Blogger influencing - Case Study

We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way

:: We built a blog & advised editorial content

:: We taught them how to Tweet:: We developed a blogger engagement plan

Result:: One appearance on influential blog What

Katie Wore quadrupled online sales

And don’t forget the video bloggers

And don’t forget the video bloggers

Blogs // Tools

Wordpress > 5 steps to publish

Wordpress > 5 steps to publish

Wordpress > 5 steps to publish

Wordpress > 5 steps to publish

Wordpress > 5 steps to publish

Wordpress > 5 steps to publish

Wordpress.com

Build your company site on Wordpress

Wordpress plug-ins

Wordpress mobile themes

Facebook // Groups or Pages?

Facebook Groups

Instead, set up a Facebook Page

Plus, you get access to Insights

Facebook // The Full-on Way

Engage through picture competitions

Lots of video

Sell your products

But...

Photocredit: flickr.com/photos/bradipo

The Newsfeed is FB’s Special Sauce

It’s the news according to your crowd.

So before you do anything, ask the question: “Will people like it?”

The aim is to get into your fan’s newsfeed, so their friends might see their interaction with your brand.

/Newsfeed = Live Feed

/Newsfeed = Live Feed

Facebook // The Realistic Way

A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction.

What do you do with a friend? Comment on their photos, like their status, vote on their outfit.

- Peter Yared, VP of Webtrend Appsin ‘Why Most Facebook Marketing Doesn’t Work’

Source: ReadWriteWeb, http://raak.it/6L

Do you want to do this to your friends?

Reward Fans with Promotions

Update with regular & varied ‘human’ content

Social Media // Integrate it onto your own site

Social Media Optimisation // your website

:: Make your content shareable.

Social Media Optimisation // your website

:: Make your content shareable.

Social Media Optimisation // your website

:: Make your content shareable.

Connect your website to Social Platforms

Power of Facebook Connect

Musically.com

Allow people to comment via Facebook

Social Media // Location

Foursquare

Foursquare

Specials

Be creative

Facebook Places // claim your venue

Facebook Deals

Source: pocket-lint.com

Facebook Deals

Source: pocket-lint.com

Social Media // Summary

Summary

:: Start doing it.

Summary

:: Start doing it.

:: Pick the right solution for your problem.

Summary

Blogs Social Network Viral video Micro blogging Communities

Complexity Best

Awareness Also good Best Also good

Word of Mouth Also good Best Also good

Accessibility Best

Networking Best

:: Allow for mistakes; you can fix them quickly.

:: Start doing it.

:: Pick the right solution for your problem.

Summary

:: Allow for mistakes; you can fix them quickly.

:: Be prepared to spend time on it.

:: Start doing it.

:: Pick the right solution for your problem.

Summary

Be creative

Thank you very much & have fun!

Thank you very much & have fun!

Gerrie Smits

Thank you very much & have fun!

Gerrie Smits @grrRAAK