Get Started on the Right Foot! - Steps organizations can take before rebuilding their website

Get Started on the Right Foot! Steps organizations can take

before rebuilding their website.

Lynn Winter Director of Projects

lynn@gortonstudios.com

Project Success

Com

mun

icat

ion

Your First Steps

1 Build Your Project Team

2 Define Your Needs

3 Identify Potential Partners

4 Close The Deal

5 Manage Potential Risk

Build Your Project Team

Build Your Project Team

Effective size

Time – and lots of it!

Prioritize the big picture

Strong leader

Assign roles

Assign Roles

PM

Top Dog

Org. Liaison

NO Person

Content Lead

Content Team

Brand Lead

QA Testers

Technical Lead

Define Your Needs

Goals

Begin working together

Stakeholders on the same page

Project goals articulated (on paper)

Resource needs identified

Immediate tasks discovered

Define Your Needs

Who is your organization?

Why are you redesigning the site?

Who are you rebuilding the site for?

What do your users need to do?

What are your resource needs?

Identify Potential Partners

Goals

Ensure good talent reply to the RFP

Build relationships with potential partners

Flush out your project requirements further

Basic Criteria

Use “X” technology

Strong in “X” aspects of a site build

Located in your area (if important)

Work within “X” budget range

Available within “X” months

Find Your Candidates

Local user groups and camps

Drupal.org

Your competitors

Your business associates

Start the Conversations

Get feedback on your project

Learn more about the contractor

Request a mini-proposal

Close the Deal

Goals

Finalize requirements and post RFP

Select your partner

RFP Punchlist

Organization overview

Project goals and outcomes

List of your audiences

List of potential features

Sites with features your admire

RFP Punchlist

3rd party tools and integration points

Desired timeline and budget

Your project team

RFP response requirements

How to ask questions

Select Your Partner

Technology chops confirmed

Previous work shines

Culture matches yours

Process meets your needs

References check out

Manage Potential Risk

Goals

Agree upon guiding project priority – budget, scope, or timeline

Remove ambiguity on big ticket items

Finalize contract details

Chose Your Triangle

COST TIME

SCOPE

QUALITY

Big Ticket Items

Analytics

Big Ticket Items

Newsletters

Analytics

Big Ticket Items

Newsletters

Event Registration

Analytics

Big Ticket Items

Newsletters

Online Donations

Event Registration

Social Media

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Social Media

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Social Media

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Mobile

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Mobile

User Login Capabilities

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Mobile

User Login Capabilities

Workflow & Permissions

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Mobile

User Login Capabilities

Workflow & Permissions

3rd Party Integrations

Analytics

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Mobile

User Login Capabilities

Workflow & Permissions

3rd Party Integrations

Analytics Analytics & Reporting

Big Ticket Items

Newsletters

E-commerce

Online Donations

Event Registration

Mapping

Data Migration

Social Media

Social Media

Mobile

User Login Capabilities

Workflow & Permissions

3rd Party Integrations

Analytics Analytics & Reporting

WTF

Content

Gather team and assign roles

What resources are available?

Determine the plan for the redesign - who is doing what

Become a expert on your own content

Content

Determine value of individual content items

Discuss the data migration

Create long-term creation and maintenance plan

Learn More!

Newsletter

What is the purpose of this communication?

How many, how often, and to who?

How much content will come from the site?

What level of automation is needed?

Social Media

What are you trying to achieve?

Who are you trying to reach?

What channel best serves these needs and your audience?

What resources are available?

Social Media

Create your content plan

How will social media integrate with your new website?

Become a mini-social media expert

Resources

The Epic List of Content Strategy Resources by Jonathon Colman

jonathoncolman.org/2013/02/04/content-strategy-resources

Rules of Engagement: Content Strategy for Social Media by C. C. Holland

confabevents.com/downloads/slides/minneapolis-2013/Confab-Minneapolis-2013-Holland.pdf

Let’s Recap

1 Build Your Project Team

2 Define Your Needs

3 Identify Potential Partners

4 Close the Deal

5 Manage Potential Risk

Ready to Start! Any Questions?