Get out of your inbox

GET OUT OF YOUR INBOX

How To Dominate Email in 1 hr a Day

Chris Schultz

What email do you use?

• me@gmail.com

• penpal@hotmail.com

• grandma@aol.com

• corporate@outlook.com

What email do you use?

• me@gmail.com

• penpal@hotmail.com

• grandma@aol.com

• corporate@outlook.com

Email Goals

• Don’t leave Gmail to do stuff

• Don’t waste time on unimportant stuff

• Don’t get overloaded

• Don’t get ignored

USING EMAIL

Email that gets read

• Tools:• Plain text• CAPITALIZATION• Bullets• Line spacing• 2-3 sentence paragraphs• Links

Email that gets read

Email that gets read

One sentence intro

Email that gets read

Clear CAPITALIZED headings

Email that gets read

Descriptive links

Email that gets read

Bulleted lists

Email that gets read

Call to action

Email that gets read

Thank you!

A great header

A great header

• Using [Brackets] for instant mental filing• Descriptive header with what you want• Forge a connection• Feed a need: ego, curiosity, fun

Proper use of CC & BCC

CC• people who need to

know• reply to conversation

by one member of larger team

BCC• any list of people who

don’t know each other to prevent exposing emails

• take people off a thread

Need BCC

SPAM

Getting a response

• Send 3 sentence emails. Not 3 paragraphs, 3 sentences

• Don’t ask for meetings, ask for the one thing you want

• If you don’t hear back, ping her again

• Don’t send attachments, send links

• Make it easy for people to do what you want

• Use good plain text formatting

• Write a clear subject

Reminder

DO• short• friendly• understanding• include original email

DON’T• Get pissed or passive

aggressive• be longwinded

Hi Peter -

I know you’re busy, so this is just a quick ping to see if you’ve had a chance to look at the proposal I sent.

It’s included below. I’d appreciate a quick update when you have a moment.

Thanks,Chris

SignatureYES

• name• title• phone #• twitter• 1 or 2 URL’s - blog,

company• call to action

promotion

NO• images• physical address• legalese - unless you must • “please do not print”• embedded HTML iFrame

Signature

SignatureNO!

Auto-responder etiquette

• Subject Line: Out of Office

• No cute vacation talk

• Give date you will be back

• Give alternative or emergency contact info

• Turn it off - NO “I check my email 2x per day”

http://shankman.com/auto-responder-email-replies-u-iz-doin-it-wrong/

USING GMAIL

Send attachments

Send attachments

Attachment hygiene

• Small files < than 1 meg or use Dropbox

• PDF or file format people can open

• NO Microsoft formats *.pdtx

• Think mobile

Send calendar invites

Send calendar invites

Send calendar invites

Send calendar invites

It’s on my CALENDAR

Send calendar invites

It’s on my CALENDAR

Tag, Folder, ArchiveTAG

• associate w/ a tag (or multiple tags) for bulk review later

• I use this to collect contacts

• I may want to find this later

FOLDER• active folders ie:

Sane Box are helpful

• use google rules to put things in folders

• I need to do something with this now

ARCHIVE• always get email

out of your inbox after acted upon

Use search to find stuff later, not folders, tagging.

Find Stuff with Search

SEARCH

Save stuff with LabelsTag with LABELS

Find stuff with Labels

Search by LABELS

HACKING GMAIL

Syncing

Easy

Harder

Taking Friday off!

thank you!

Now Go out there and Dominate Email

@cschultzchris@launchpadnola.com