gemiusAdMonitor / Most popular and effective display ads

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01101gemiusAdMonitor

Czech Republic, Hungary, Poland, Slovakia, Romania

Most popular and effective display ads

Q4 2010

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About the research

• gemiusAdMonitor is a periodic report made by Gemius. The data originatesfrom the gemiusDirectEffect research service, which is the leading onlineadvertisement monitoring system in the CEE region*. gemiusAdMonitordelivers rankings of the most popular online ad formats and a wide rangeof indicators concerning display campaigns. Moreover, the report describesthe advertising activity in such sectors of online market as: finance,telecommunications, and many more.

• Full report covers:

– Most frequently used ad formats

– Average number of impressions per creative for given ad formats

– Average number of clicks per creative for given ad formats

– Average CTR for most often used ad formats

– Share of campaigns using specific ad formats

– Share of campaigns by sectors

– Share of ad impressions by sectors

– Share of clicks by sectors

– Average CTR for specific sectors

– Average number of ad impressions per campaign by specific sectors

– Average number of clicks per campaign by specific sectors

– Most often used ad formats by sectors

gemiusAdMonitor

*In Romania the reports are based on AdOcean adserver data

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Share of campaigns using specific ad formats – Hungary, Slovakia and Czech Republic

gemiusAdMonitor

50,2%

36,7%

33,1%

89,3%

16,7%

15,5%

57,3%

57,0%

43,6%

41,6%

19,6%

15,8%

66,5%

63,1%

28,8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Rectangle (300x300)

Rectangle (480x300)

Rectangle (300x250)

Rectangle (300x300)

Rectangle (200x200)

Rectangle (250x250)

Rectangle (250x250)

Billboard (728x90)

Banner (468x120)

Double Billboard (750x200)

Rectangle (300x250)

Preroll

Rectangle (300x250)

Billboard (728x90)

Skyscraper (160x600)

Cze

ch

Rep

ub

licSl

ova

kia

Hu

nga

ryP

ola

nd

Ro

man

ia

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CTR for 3 most popular ad formats – Romania

Average CTR – 0,36%

gemiusAdMonitor

0,35%

0,34%

0,31%

0,30% 0,32% 0,34% 0,36% 0,38% 0,40%

Leaderboard (728x90)

Rectangle (300x250)

Skyscraper (160x600)

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CTR for 3 most popular ad formats –Czech Republic

Average CTR – 0,21%

gemiusAdMonitor

0,12%

0,25%

0,15%

0,10% 0,12% 0,14% 0,16% 0,18% 0,20% 0,22% 0,24% 0,26%

Rectangle (300x300)

Rectangle (480x300)

Rectangle (300x250)

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CTR for 3 most popular ad formats –Slovakia

Average CTR – 0,29%

gemiusAdMonitor

0,23%

0,55%

0,26%

0,10% 0,20% 0,30% 0,40% 0,50% 0,60%

Rectangle (300x300)

Rectangle (468x300)

Rectangle (250x250)

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CTR for 3 most popular ad formats –Hungary

Average CTR – 0,26%

gemiusAdMonitor

0,17%

0,11%

0,16%

0,10% 0,15% 0,20% 0,25% 0,30%

Billboard (728x90)

Rectangle (250x250)

Banner (468x120)

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CTR for 3 most popular ad formats – Poland

Average CTR – 0,38%

gemiusAdMonitor

0,40%

0,31%

0,30%

0,10% 0,20% 0,30% 0,40% 0,50% 0,60% 0,70% 0,80%

Double Billboard (750x200)

Rectangle (300x250)

Triple Billboard (750x300)

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Top ad formats by CTR – RomaniagemiusAdMonitor

1,57%

1,87%

2,59%

0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00%

Romania

Rectangle (500x600) Rectangle (200x200) Bar (950x50)

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Top ad formats by CTR – Czech RepublicgemiusAdMonitor

0,25%

0,38%

1,99%

0,00% 0,50% 1,00% 1,50% 2,00% 2,50%

Czech Republic

Rectangle (800x600) Halfpage (300x600) Rectangle (480x300)

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Top ad formats by CTR - Slovakia

0,26%

0,32%

0,55%

0,00% 0,10% 0,20% 0,30% 0,40% 0,50% 0,60%

Slovakia

Rectangle (468x300) Wideboard (960x200) Rectangle (250x250)

gemiusAdMonitor

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Top ad formats by CTR - Hungary

0,55%

0,96%

2,22%

0,00% 0,50% 1,00% 1,50% 2,00% 2,50%

Hungary

Toplayer Rectangle (214x200) Rectangle (330x247)

gemiusAdMonitor

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Top ad formats by CTR - Poland

0,86%

3,45%

3,65%

0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% 3,50% 4,00%

Poland

Preroll Toplayer Screening

gemiusAdMonitor

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Share of ad impressions by sector- Czech Republic

gemiusAdMonitor

27,0%

24,0%11,4%

8,8%

4,2%

Finance, Insurance, Brokerage

Telecommunications

Beverages and Alcohol

Automotive

Travel and Tourism

Food

Personal Care and Hygiene

Pharmaceuticals

Household Products

Household Equipment, Furniture And Decorations

Computers and Audio Video

Real Estate

Other

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Share of ad impressions by sector - SlovakiagemiusAdMonitor

35,1%

9,6%

7,5%5,7%4,4%

Finance, Insurance, Brokerage

Leisure Time

Computers and Audio Video

Automotive

Food

Household Products

Household Equipment, Furniture And Decorations

Other

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01101

To purchase the report for any of the countries please contact:

gemiusDirectEffect Product ManagerTamas Acs

tamas.acs@gemius.com

Gemius SA

Wołoska 7 Street

02-675 Warsaw, PL

www.gemius.com

Phone: +36-20-543-3628

Press contact: International Marketing Director

Marta Klepkamarta.klepka@gemius.com

marketing@gemius.com