GA_Intro to the NYC Startup Community

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Slides from my 3/15/13 class

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INTRODUCTION TO THE NEW YORK STARTUP COMMUNITYKevin ShiibaDigital Product ManagerGeneral Assembly

GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY

NYC STARTUPS TECH + [ ]

2GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY

3GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHO THEY ARE

NOTABLE NYC STARTUPS

Art.syBit.lyBlip.tvChartbeatCodeacademyEtsyFoursquare

Gilt GroupGroupMeKickstarterLot18MakerBotOKCupidSeatGeek

SecondMarketShelby.tvTumblrWarby ParkerYipitZocDoc

4GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I HOW IT IS DEFINED

WHAT DEFINES AN ECOSYSTEM?

•Startups•Investors•Talent•Mentors•Partners•Service Providers

5GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU THINK

COMMON MISCONCEPTIONS

SiliCON VAllY iS All THAT MATTERS!

NDAs«̗«“PEOPlE Will STEAlMY iDEA” WRiTE A BUSiNESS

PlAN = GET FUNDiNG

THE lOUDEST PEOPlE ARE THE SMARTEST!

ONlY DEVElOPERS CAN GET A GOOD JOB AT STARTUPS.

FOUNDiNG A COMPANY iS THE BEST WAY TO GET iNVOlVED.

ENTREPRENEURSHiPiS TOO RiSKY OF A CAREER PATH.TOO HARD TO

GET “iN” OR " 3"'«4/«̝

JUST NEED A CODER TO BUilD MY /1.#4"3«̝

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COMMON ROLES

• Front-End Developer (CSS,HTML)

• Back-End Developer (Ruby, Python, Java)

• UX/UI Designer (inDesign, Photoshop)

• Product Manager (Light Front-End Developer, Design)

• Business Development (Sales, Partnerships)

• Marketing/User Acquisition (Email Marketing, Social Media, SEO, Data Analytics)

• Data Scientist (Hadoop, Matlab, SQL)

• Sales (Willingness to find and follow leads)

• Community Management (Social Media)

• Operations (Customer Services, Office Management)

• Other roles depending on vertical education

GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU COULD DO

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DO.GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD DO

• Learn the lexicon and how to best position your skills• Think long and hard about what kinds of environments best suit you

• Roll up your sleeves and learn new skills• Remain humble and figure out ways to give back to the community even when you’re a giant success

• Don’t be afraid to meet new folks and be open-minded

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DON’T.GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD NOT DO

•Think everyone knows something you don’t•Be afraid to ask for help, guidance, and introductions

•Hesitate to offer whatever it is that YOU do best•Miss out on hackathons, panels, and demo days•Get discouraged

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HOW DO I GET STARTED? ASK YOURSELF:GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I FIRST STEPS

•What am I passionate about? •What types of environments suit me?•What am I good at?•What part of the tech community best matches up to my passions and skills?

•How do I best hone these skills and communicate them to others?

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THE BEST WAYS TO GET INVOLVEDGENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I FURTHER STEPS

Do I want to start my own business now?• Find co-founders at meetups, classes, panel events• Build thought leadership through social media, blogging

Do I need an idea?• Startup Weekends, Hackathons, Meetups

Do I want to find a job?• Courses in web development, design, marketing• Attend startup-focused career fairs (at least 4-5 per year in NYC)

Do I just want to find out more?• Newsletters, blogs, social media• Meet people and ask them to coffee!

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BLOGS TO READGENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX

Chris Dixon — http://cdixon.orgFred Wilson (A VC) — http://avc.comBetaBeat — http://betabeat.comSAI — http://businessinsider.com/saiPaul Graham’s Essays — http://paulgraham.comHacker News — http://news.ycombinator.comTechCrunch — http://techcrunch.comGeneral Assembly — http://generalassemb.ly/blog

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NEWSLETTERSGENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX

Startup Digest — http://startupdigest.comCharlie O’Donnell — http://thingsgoingtobebig.comGary’s Guide — http://garysguide.comGeneral Assembly — http://generalassemb.ly

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THANK YOU.

Kevin Shiiba@kevinshiiba@GA

GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY

Questions?

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NOTABLE ORGSGENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX

New York Tech Meetup — http://nytm.orgHack NY — http://hackny.orgTechies Give Back — http://techiesgiveback.orgNY Hacker / Hacker Union — http://nyhacker.orgWe Are NY Tech — http://wearenytech.comInternet Week — http://internetweekny.comSocial Media Week — http://socialmediaweek.orgNYC EDC — http://nycedc.comNYC Digital — http://nyc.gov/digital

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COWORKING SPACESGENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX

WeWork Labs— http://wework.comNew Work City — http://nwc.co3rd Ward— http://3rdward.comGrind — http://grindspaces.comThe Yard — http://workattheyard.comHive @ 55 — http://hiveat55.comProjective Space — http://projective.coGreen Desk — http://green-desk.comDogpatch Labs— http://dogpatchlabs.com

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ACCELERATORSGENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX

TechStars — http://techstars.comDreamIt Ventures — http://dreamitventures.comER Accelerator — http://eraccelerator.comNYC Seed — http://www.nycseed.com