Future of serious games and immersive technologies

Immersive Technology Strategieswww.davidwortley.com

Fun ‘n Serious Games 2011

The Future of Serious Games and Immersive Technologies

David Wortley FRSA

Topics

Definition and role of Serious Games and Immersive Technologies

Example Features and Applications Disruptive Technologies Future Challenges and Trends Technology and Society

Definition and Role of Serious Games and Immersive Technologies

Serious games have been defined as games whose primary purpose is not entertainment but which have been developed for a potentially serious benefit or

outcome. It might also include entertainment games that have been intentionally re-purposed to deliver

serious outcomes

This definition is not always helpful because it does not reflect or embrace the full range or potential of

technologies which create or use immersive experiences to deliver serious benefits. These

applications may not use gameplay at all.

Most Popular Games are Serious

Games generate passion, excitement, commitment, loyalty, belonging, awareness,

support and action

Games are Immersive Experiences

They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal

Development and Commercial Exploitation

Serious Games are NOT New

Games have always been an essential and ubiquitous part of life

Games are Our Personal Choice

Games are where we choose to spend our discretionary time, attention and finances which makes them very

important commercially and developmentally

The Secret of SuccessAttractivenessAccessibilityAffordability

Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?

Attractive, Accessible, Affordable

Immersive technologies focusing on attractiveness (engagement), accessibility (no barriers) and

affordability (cost and time)

Some Statistics Games industry is bigger than movie and music industry 180 million active gamers in the USA playing on average

13 hours per week China 200m, India 105m, Europe 100m, Russia 10m One million people played Red Redemption’s Climate

Change Game 100k people played Floodsim in first 6 weeks World Crisis games are very popular e.g. World without

Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)

Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies provide an attractive, accessible and affordable space in which to devote

our discretionary time, attention and money

The Importance of Immersive Technologies

Immersive Technologies are hugely important because of three main factors – commercial potential, societal disruption and

technological innovation

Example Features and Applications

Ticking all the Boxes

Immersive Technologies have not only created huge market potential but have driven innovations across all

sectors

Driving Innovation

3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,

pattern recognition are all driven by Immersive Technology features

Learning through Games

Watch, copy, get feedback, iterate and share

Incubating Creativity

Bringing Science and Art together

Solving Complex Problems

Collaboration under Pressure

Harnessing Local Talent

Empowering citizens and employees

Building Knowledge Networks

Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!

Building Relationships

Using Artificial Intelligence, Geo-location, and Profiling to build new partnerships and knowledge networks

Building Community

Intel’s Planet Blue is an internal social network

Connecting the Physical & Virtual

Building new ways to learn and collaborate

Preparing for the unexpected

Simulating emergency or combat scenarios

Hosting Virtual and Hybrid Events

What are the Key Features ?

Personalisation / relevance Interface and UbiquityCost in time and moneyAbility to control / shapeRichness of experienceChallenge / motivation Intrinsic and extrinsic rewards

Disruptive Technologies

Why are Immersive Technologies Disruptive ?

A Fantastic Time in History

Disruptive Communications Technologies

The internet is different in its scope and impact on businessand society to any previous disruptive technology

The 21st century is an unprecedented period in human history full of new challenges and

opportunities created by low cost on demand and ubiquitous access to both global

knowledge and powerful publishing tools.

The Prosumer

The prosumer effect is unique in our history

The Prosumer Phenomenon

Digital Media Technologies empower individuals in ways previously unknown in

mankind’s history

The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society

Future Challenges and Trends

We are in largely uncharted waters and technologies which engage, influence,

educate and above all create and sustain relationships will be critical.

The Skills Challenge

Successful Immersive technologies need multiple disciplines

Common Language ?

Experts speak in different languages

Expectations

End users expect console quality action and gameplay

Expectations

Clients expect value for money and modest costs

Likely Solution

Software which has embedded expertise and resources and partners to provide pedagogical and storytelling

skills

Likely Solution

Software which has embedded expertise and resources and partners to provide pedagogical and storytelling

skills

Immersive Technologies and EducationDriven by developments in immersive technologies, education is undergoing a revolution :-

We are entering the era of the portable lifelong personal coach / mentor facilitated by a transformed relationship between humans and technology

What will this mean in practice ?

Personalised learning Intelligent persistent lifelong profiling Collaborative peer to peer learning Learning by discovery Virtual worlds linked to real world data Tutor/Mentor/Coach tools for content Learning communities Serious Games linked to societal issues

Sophisticated Personalisation

Visualisation and Fidelity

Simulations linked to real data

Build your own Training Scenarios

New Interface Devices

Brain wave controllers

Motion / Voice Controllers

Sensor interfaces modelled on real life elementswww.birthplay.com

New Applications – Interactive Movies

Using Sensor interfaces to control learning activities

New Applications - Gamification

Gamification is being applied into many different areas such as brand development and Recruitment

and assessment

Technology and Society

Is technology replacing human beings in the knowledge economy ?

Knowledge Professionals train for many years to deliver their skills and knowledge more efficiently, and effectively

The internet and digital media delivers current information and knowledge faster, more efficiently, and

on demandbut what is missing ?

Human beings use intelligence, judgement, sensitivity, emotions, empathy and experience to deliver unique and

personal experiences – differentiating us from machines

Machines and Humans

Power, speed, efficiency, accuracy, stamina,

capacity, availability, inflexibility

Judgement, sensitivity, care, humanity, fallibility,

creativity, versatility

Humanising Technology

To love and be loved vs devoid of emotion Treated as individual vs one size fits all Easy to get on with vs unnatural interfaces Be remembered vs blank pages To discover new things vs repeat existing things To be understood vs Memorisation of facts To be Connected vs Self sufficiency Motivated and challenged vs Repetition To create new things vs standard responses

Human Needs Machine Features

Are Immersive Applications Humanising Technology ?

Delivering more control over our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies

Humanising Technology

We are developing immersive technologies that recognise our voice, our actions and our preferences

to deliver personalised experiences

Relationship with Technology

For thousands of years mankind used its intelligence and skill to harness the potential of machines

Many of us were born into a world in which machines and technology had no intelligence

Today intelligence is embedded into our almost everything - sensing us, learning from us, gaining power

to shape our lives

Gadgets to God Book

Charting our changing relationship with technology from human intelligence and skill controlling machines to machine intelligence and skill controlling humans

Questions

Fun ‘n Serious Games 2011

The Future of Serious Games and Immersive Technologies

David Wortley FRSA

Future of serious games and immersive technologies

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