Future of Mobile for Destination Marketing and Travel

The Future of Mobile and Destination Marketing

June 3, 2010

Presented by:Hillary BresslerFounder, CEO

.Com MarketingA Top 100 Interactive Agency Nationwide

www.commarketing.com 1.866.266.6584

Bookshttp://www.flickr.com/photos/lwy/2142883303/

Travel Agentshttp://www.flickr.com/photos/xoxoryan/145800027/

http://www.flickr.com/photos/howieluvzus/2854127947/

Post Cards

Lonely Planet

Flickr Set

Old Medium is Not Gonehttp://www.flickr.com/photos/earlg/163867387/

Just Enhancedhttp://www.flickr.com/photos/prawnpie/3572053135/It’s Just Mobile

www.dancewithshadows.com/aviation/wp-content/...

4.6 billionMobile phones

CBS News- Feb. 15, 2010

11,000 Travel iphone apps available

As of April 2010

40% of smartphone owners do leisure travel research on their mobile devices

As of April 2010

25% Have booked travel on their mobile devices

Emarketer -April 2010

25% of global hoteliers are planningto create an iphone app in 2010

Hospitality eBusiness Strategies-April 2010

Starting my journey

Getting There Arriving Whilst

I’m here

Is everything OK?

My itineraryWhich airport terminal ?DirectionsBooking reference

Is everything still OK?

Are there any traffic issues?Has my flight beendelayed?Have I got my paperwork?

Let them know I’m here

Hotel knows you’reon your wayDirections to hotelBooking reference

On arrival seamlesshandover to hotelwifi.

Save me time

Restaurant bookingEvents, tours MapsTransport

Fast high bandwidth, lowlatency wifi access made easy

5 Trends To Watch in 2011

#12D barcode scanning

A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile

phone, it will automatically open a webpage, display a message, or dial a number.

26 Apr 2010

Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.

• Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.Mobile Marketer - March 12, 2010

July 29, 2009 issue of Sports Illustrated had 2D bar code at

the right, which unlocked 14 extra swimsuit pictures.

The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly

www.mobilemarketer.com

The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to

drive consumers to their website, sunny.org.

Travel Applications for 2d Barcodes• Museums and Attractions• Interactive Exhibits• Restaurants• Transit• Education • Sports

When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson

You Will Start To See These Everywhere

watchmojo.com/blog

#2Social Media StorefrontsSelling directly on social

media sites like Facebook

65 million users( out of 400 million) currently access Facebook through their

mobile devices.

People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile

users.

E-commerce applications on Facebook that allows retailers to set up a storefront on the social network. And purchase goods directly in Facebook.

#3Crowd-sourcing

The act of outsourcing tasks, traditionally performed by an employee or contractor to

a large group of people or community (a crowd), through an open call.

•Twitter users seeking information on Portland can add #inpdx to their questions.

•Tweets tagged with this code (also called a "hash tag") are sought out by Twisitor Center staff members who then send back suggestions.

•But the beauty of Twitter is that other users who aren't affiliated with Travel Portland can also chime in with additional tips.

#4 Augmented

RealityThe information about the surrounding real world of the user

becomes interactive and digitally usable

On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer

in the Layar app for iPhone and Androit.

What is Layar?

Layar is a free Augmented Reality application for iPhone and Android smart phones.

When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.

For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the

Holland-Layer toward it and instantly find interesting nearby attractions and directions

Sparkling Queens day launch, April 2010

Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.

Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland

layer and find the locations will win a Gassan diamond.

#5 Apps

App is short for Application software

39% Of all mobile users have smartphones

As of April 2010

Amsterdam iPhone app by the Netherlands Board of TourismIs was one of the first and is still one of the best destination apps currently available.

Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity.

Then, complete the entire booking process right inside the app.

The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage.

Google Goggles is search, using your camera. Point your phone at a product, and Google Goggles will search for it, and provide product links.

Do the same with foreign languages (French, Italian, German and Spanish), and it'll provide an instant translation - all without having to touch your keyboard. This is obvious fantastic for quick translations of signs or anything else you encounter on the road

The secret to seeing of what is coming next is to pay close attention to the

spaces where all rules are being broken.

Thanks for Participating…..see you online!

Hillary Bressler

CEO/Founder of .Com Marketing

A Top 100 Internet Marketing Agency Nationwide

Email: bressler@commarketing.com

Web: www.commarketing.com

Phone: 407.774.4604 ext 203

Personal Twitter: www.twitter.com/hillarybressler

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