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How to Launch a Social Fundraising
CampaignDave Boyce, CEO, Fundly
$300 Billiondonated by individuals each year in the US
Source: 2008 Chronicle of Philanthropy
People ask People for Money.
Giving is Moving Online
13%35-55%
2010 giving
2010 growth rate
Source: 2010 Blackbaud, 2010 Giving USAn.b.: “large” non-profits growing online giving at 55%
online giving
Socialchanges
everything…
The tapper tapped
the rhythm
of a well-known
song
The listener tried to guess the song
3120only
of
What does this have to do with Social Fundraising?
Social Fundraising is Viral Storytelling
Friends asking friends to join them in supporting a cause they care about.
Ingredients
• A compelling story• A specific goal• A bite-sized ask• A benefit• Zealots• An easy way to spread the
word
Help us prepare locally for natural disasters
We’re on our way to our goal!
Give an earth-quake victim a place to sleep
Your friends are here
Specific goal, specific timeline
The cool kids are here
Personal
Real and up to date
So what can I do Tomorrow?
1. Choose a GOAL: $ and date2. Write down what the money will do:
IMPACT
3. Write down why your donor should give NOW (Matching donation? Expiring option? Deadline?) URGENCY
4. Pick a PLATFORM (don’t build it yourself)
5. Hand-pick your MAVENS
6. ALIGN all channels for the duration of the campaign (web, mail, email)
7. LAUNCH!
You
r S
tory
Text “Fundly” to 77948For a promotional code good for 60 days
free
Good Luck!
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