Foursquare, Facebook Places & Location Based Services

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Presented by:Lisa Colton, Darim Online

March, 2011

FOURSQUARE,FACEBOOK PLACES& LOCATION BASED SERVICES

+What Are Location Based Services? Phone with GPS + social

media Time, space, social Game based – earn

badges and become “mayor”

290 Million cell phone users, and 6 million and growing on Foursquare, many more potential Facebook Places users.

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+How does it work?

+How does it work?

+How does it work? In a location, users “check

in” Service provides a list of

nearby locations Each location shows you

who else is there, who is “mayor”, and tips left by other visitors

Get points, badges and become “mayor”

It’s a GAME!

+Reach through people’s multiple networks

+Who Cares?! See friends, learn about

them Earn badges (it’s a game!) Connect with friends in real

time Earn promotions, specials

New model of “frequent buyer club”

Each time someone checks in at your place, it’s free advertising

Incentivize and reward customers for checking in

Individuals Businesses

+What does it mean for local orgs?

Increased exposure Great way to identify

“online influencers” and your fans

Build community by helping people connect online with each other

Opportunity to educate about upcoming events, tips, fundraisers

Potential for “cause marketing”

+Manage Your Place

+Manage Your Facebook PlaceAllows you to publish content on the newsfeeds of those who check in at your location. That’s huge!

+Use The Info!

+Reward Your Loyalists!

+You Have A Building. USE IT!

+What To Do Next

Download the Foursquare & Facebook Apps on your phone

Create a Foursquare account PLAY! Claim your organization’s location on

Foursquare and Facebook Places. Connect your Facebook Page and Place Start listening, promoting, rewarding, and

weaving.

+Resources How to use Facebook Places (iphone demo): http://read.bi/hqtBeh

Intro to Facebook Places, from JohnHaydon:http://www.johnhaydon.com/2010/08/checking-facebook-places/

Claiming your org's Facebook Place (video) http://bit.ly/eygeyi

Getting the most from location based services for your nonprofit, a debrief on the Nonprofit Technology Network conference session: http://bit.ly/fGo7Yx

Selfish Giving blog is great -- here's a post about Raising $ for Haiti at SXSWi this year thru Foursquare: http://bit.ly/f8NFBU

Foursquare for cause marketing: http://bit.ly/fkyTvc

Connect Page and Place: http://www.allfacebook.com/facebook-places-business-2010-08

(will be posted on www.libootcamp.org)