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Social Game Design 101: How To Make Flash Games That Social Networkers Want to Play What are the key elements to designing successful Flash games for reaching gamers on social networks? This talk includes a deep dive into game design and viral mechanisms that you must use to succeed on social networks such as Facebook and MySpace. Presented by Bret Terrill, Zynga
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Making Flash Games That Social Networks Want to Play
Bret Terrill
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Me
Director of Biz Dev, Zynga
Bret on Social Games (bretterrill.com)
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My Company: Zynga
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What You’re Going to Learn (Hopefully)
Why you want your games on Facebook
What doesn’t work on Facebook
What does work on Facebook
Why those games work on Facebook
You want to be on the platform.
I Facebook!
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It’s all about distribution.
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Mafia Wars - 1.7 Million Daily Players (12 Months)
Things Not to Do.
FAIL!
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Fail: Just Embedding Your SWF
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Fail: Real-time Multiplayer…
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…with one exception.
Fun to play with strangers – like
this guy.
Things to Do.
UNFAIL!
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Just Add People
…like this guy.
Texas Holdem Poker – 1,700,000
Daily Active Users
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Thanks, Richard!
Mindjolt Games – 300,000
Daily Active Users
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Single-player: Challenge your friends
Jetman – 400,000Daily Active Users
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Single-player: Friend Leaderboards
Who’s Got the Biggest Brain? – 280,000Daily Active Users
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Single-player: Group Scores
Bejeweled Blitz – 125,000
Daily Active Users
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Multiplayer – Stranger Play
I play to hang with my friends.
I play because I like to dress up my avatar. And meet boys.
I play because my friends are here.
I play to meet girls.
I play because I love games!
YoVille – 775,000 Daily Active Users
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Multi-player: Asynchronous Friend Visits
Pet Society – 2,800,000
Daily Active Users
This is where it gets geeky…
BUT WHY?
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The Platform is Social
Nature of the Platform
Status is Important
Gender: Competition v. Cooperation
Reciprocity Loop (Gifting, Grooming)
Like dogs?
www.zynga.com/jobs
Questions?
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