Firefox 3.5 Launch: Social Media Workshop

Why Social Media?Why Social Media?

World Records!

Top news on Digg

Leveraged local SNS:• Hi5• Orkut• Grono.net• Douban• MySpace.cn• mixi.jp• and, more!

54,000 Facebook members!

+34 Million impressions via blog site badges34M Impressions via blog site badges

Official Mozilla Firefox Fan Page: 367,404 Fans

And Thousands more across related Pages and Groups

Follow our tweets to get the latest news and updates!

Help make a splash!Help make a splash with Firefox 3.5!

• Identify the top social media tools and groups in your locale

• Share them on Spread Firefox

• Get the word out about various aspects of the launch. Use tags: fx3.5 & spread firefox (for flickr)

• Help energize the Facebook page

How can you help?

Leverage Your Status Message

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

• Post or drive up launch-related stories on Digg or Reddit

• Encourage other people via Twitter, Facebook, etc.

• Join Digg Firefox: http://www.spreadfirefox.com/node/540

Create an Event

Newsworthy!

• Faster Campaign

• What’s new in Firefox 3.5

• Testimonials

Videos

• Developer-focused campaign of blog posts & demos

• Highlights all of the new web developer features in Firefox 3.5

• Showcases what you can now do with open web technology

• Help spread the word about the demo & posts using social media

• https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days

Firefox 3.5 in 35 days

Upgrade the Web

• Spread Firefox driven program

• Encourage people to get off of IE6 and onto a modern browser

• Dynamic Affiliate buttons & blog widgets

Upgrade

the

Web

• RC candidates (typically 2 -3)• General availability

The Product Launch

• Join "Tweet Firefox”

• Create a Twitter or Identi.ca account

• Identify your regional social networks

How to get started

• Find us on Mozilla IRC #marketing

• Join marketing@lists.mozilla.org

• Join our bi-weekly calls

Get in touch!

• Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox

• List of regional sites: http://www.spreadfirefox.com/node/4143

• CMG:https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking

Resources

Any other ideas?