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Presentation by Bess Auer at FLBlogCon 2014.
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Finding Facebook !Success
In a Declining Reach World
Why Are You Using Facebook?
Why Are You Using Facebook?
Brand awareness
Why Are You Using Facebook?
Brand awareness
Drive traffic
Why Are You Using Facebook?
Brand awareness
Drive traffic
Engagement with readers
Why Are You Using Facebook?
Brand awareness
Drive traffic
Engagement with readers
Monetize
Why Are You Using Facebook?
Brand awareness
Drive traffic
Engagement with readers
Monetize
Other?
Brand Awareness
Brand Awareness
Drive Traffic?
Drive Traffic?
Under 140 characters
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Put the link in the comments OR
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Put the link in the comments OR
Put the link right at the top
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Put the link in the comments OR
Put the link right at the top
Engagement with readers
Engagement with readers
Monetize
Monetize
Other?
Other?
Other?
It always comes back to WHY you are on Facebook
in the first place!
Trending
Timing
Boost?
Boost?
Or No Boost?
Questions?
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