Fast or Furious - Global Retail Benchmarks Webinar

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Fast or Furious – Retail Benchmarks 2016

@daveando | @dynatrace

Dave AndersonVP Marketing EMEA & APAC

Attention span of humans isnow only 8 seconds

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Web speed again? Really?

@daveando| @dynatrace

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bit.ly/DT-skynews

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bit.ly/DTbenchmarks16

Global Benchmarks Report

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Amazon say’s so, good enough for me

Users get frustrated at 200ms or more post click. It takes 300ms to blink! @daveando @Dynatrace

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SEO

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blog.dynatrace.com | Search for SEO

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Argument 1

“I’m not a transaction”Dynatrace and Harris Poll, Oct 2015 http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdf

will air their frustration on social media when facing bad user experiences

51%rate app performance as #1 expectation, ahead of features and functions.

60%

46%would leave if a mobile site or app fails to load in 3 seconds or less

@daveando

Private Last MileYour key internal/external

locations

Backbone150+ High Integrity Enterprise servers

on the internet backbone

Last Mile150,000 + Domestic end user machines by ISP, region and

bandwidth

MobileMobile Synthetic,

Backbone and Last Mile

@daveando| @dynatrace

Is = or = user expectation

@daveando| @dynatrace

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Time

4.2

4.5RESPONSE TIME

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http://bit.ly/DTbenchmarks16

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Comparisons of the top 40

2.2 seconds

13 Hosts

74 Objects

1.4 MB

TOP 40

@daveando| @dynatrace

http://bit.ly/DTbenchmarks16

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Confidential, Dynatrace LLC@daveando| @dynatrace

CX = Revenue

-100ms response time = +1% revenue

+100ms load time = -1% revenue

How fast is your site? http://bit.ly/DT-test

@daveando| @dynatrace

@daveando| @dynatrace

0.5 second increase in response times, reduced

conversions by 11%

Nordstrom

Insert headshot image here

“Who are you to say response time has to be 2.5 seconds?”

“I don’t our customers set the SLA’s”

Nordstrom Performance Engineering Team

@daveando| @dynatrace

Product Pages Conversion Rates

-60%

Visit

or C

ount

Time to Interact

http://bit.ly/dt-1

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T-Mobile

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Amazon

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Go to blog.dynatrace.com for more analysis and lessons

Amazon

Go Daddy

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Major car brand

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Confidential, Dynatrace LLC

3rd party performance

Australian Response time:8.2 Seconds

Global Response time:4.2 Seconds

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View Host Performance in Synthetics

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Compare connect time

Australia China Korea UK US France Nordics Spain Japan0

2

4

6

8

10

12

0

10

20

30

40

50

60

70

80

90

100

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Benchmark yourself

Test yourself: bit.ly/DT-testFree Trial or demo: bit.ly/DT-demo-please

#Perform2015@daveando| @dynatrace

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1st Party Performance

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Monitor 3rd Party Performance

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Synthetic Monitoring Real User Monitoring

Mobile, tablet, desktop performance

Every user in real time

Critical page and transactions analysed

Benchmarks and competitor tracking

World’s most comprehensive network

3rd party analysis

@daveando| @dynatrace

Confidential, Dynatrace LLC@daveando| @dynatrace

ComplexWeb

Environment

Ongoing Measurements

Daily Email Reports

Ongoing Feedback & Support

Monthly Insight Report

Expertise On Demand

Insights

Managed Insights

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Confidential, Dynatrace LLC

*JJOS)97(*#)&#)&4098&*W)*LHDLFJ)U(WO

Fu0*R#)*yhwof

@daveando| @dynatrace

@daveando| @dynatrace

What can we do to help you?

Participate in our Forum :: community.dynatrace.com

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dave.anderson@dynatrace.com@daveando