Fanshawe Second Life

Give Fanshawe aSECOND LIFE

Virtual worlds defined...

“A virtual world is a computer based simulated environment intended for its

users to inhabit and interact via avatars.”

Frank Biocca & Mark R. Levy, Communication in the Age of Virtual Reality

Virtual worldsevolved from:

Email ICQ MSN

Online Gaming

SECOND LIFE

…towards web 3.0

It can be used as effective real-lifecommunication, business, education, and social tools

What is Second Life...

Second Life is the most talked about virtual world right now…

…lets see why!

It’s EASY…

Users download the Second Lifeprogram to enter the virtual world

Users can communicate in several different ways within Second Life…

In Private(instant message)

-or-

In Public(places or groups such as

conferences, classrooms, etc.)Verbally

(text and/or voice chat)

-or-

Non-Verbally(visual appearance, gestures,

and animations)

User Statistics

690, 000 registered users 50, 000 users logged on at any time Over 1 million unique users

Demographics All users musts be over 18 years

of age 58% male users and 42%

female users

Give Marketing a Second Life

Second Life takes marketing to a whole new level…

SL marketing is NOT the same as Real-Life marketing

Build a brand, not a product…

Brand Identity:

The image associated with your product, and your relationship with your publics

Visualize…

Our Target Market

Generation Y “Net Generation”Born 1977-1994

Brand Conscious & Tech Savvy 97% have a personal computer76% use social networking75% check Facebook daily

Generation C “Generation Click”Born 1995- Present

Lifelong users of social networks and digital communications

To brand in SL

Interactive

Progressive

Entertaining

Unique

BE:

Fun!

Progressive

Innovative

Community oriented

Leader in education

Fanshawe’s Brand

How to Market Fanshawe

Program-oriented gamesGiveaways

Student-controlled area

Study groups and student services

Visually-pleasing environment

Live Music

Save money, save time, save the environment

Tours for international studentsProgram orientationEasy access to important informationSchool Events/InitiativesElection CampaignsReduce carbon footprint

Give Education a Second Life

Lasalle College Loyalist College

Many educational institutions already have their virtual campus

Fanshawe College NMC University

There are a variety of courses that can be taught within Second

Life:

Law and Security

Natural and Health Sciences

Language Studies

Business and Marketing

Second Life would allow students to attend a number of educational events:

Conferences

Lectures

Discussions

Self-paced Tutorials

Simulations

Guest speakers

Role playing

What this means for Education…

Fanshawe would function more efficiently, while building stronger brand recognition,

and allowing students to network in a controlled environment

Fanshawe would function more efficiently, while building stronger brand recognition,

and allowing students to network in a controlled environment

...envision Fanshawe’s potential

This is where you were…

This is where you are…

This is where you could be!

Get on Board and Be

REMARKABLE!