Facebook Fatigue - Chris Tuff, 22Squared

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THERE WAS ONE...

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PROBLEM: ADD

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1. TEENS WILL RETURN

2. FACEBOOK WILL EVOLVE

3. FACEBOOK IS ALIVE OUTSIDE ITS OWN WALLS

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2 DAYS

9 DAYS

1st share 2nd share

1 HOUR

15 MIN

1st share 2nd share

1st share 2nd share

ENTER PAID

ENTER PAID

1st share

ENTER PAID

100K IMP

3M IMP

50K IMP

ENTER PAID

10K IMP

FACEBOOK IS DESIGNED TOSPREAD MORE MESSAGES

2nd share

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100 MILLION USERS

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ONE BILLION OPEN GRAPH ACTIONS SHARED DAILY VIA APPS*

*Facebook, SXSW Interactive 2013

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AND THE MARKETERS?

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THE PROBLEM

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WE’VE INVESTED MILLIONSACQUIRING FANS...

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FROM 2011- 2012,BRAND ENGAGEMENT INCREASED

896%*

*Adobe Digital Index, Q3 2012

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WE REACH CONSUMERSMORE EFFICIENTLY

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WAY BELOW THE AVERAGE COST*

*Aggregate Knowledge, cost per cookie reached by publisher, based on representative sample of campaigns, Nov. 2012

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“SOCIAL MEDIA SPENDING IS PROJECTED TO INCREASE FROM

8.4% OF BUDGETS NOW TO 21.6% IN THE NEXT FIVE YEARS.”

*The CMO Survey, 2013

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AT THE SAME TIME,SOCIAL WILL BECOME

MORE THAN JUST SOCIAL...

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ENGAGEMENT ROI

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2013

2012

2011

AWARENESS

CONVERSION

ADVOCACY/LOYALTY

ENGAGEMENT

LIKE TAB

SOCIAL IMPRESSIONS

CONTENT MARKETING

AMBASSADOR PROGRAM

FACEBOOK OFFERS

CUSTOM AUDIENCES

FACEBOOK EXCHANGE

DATALOGIX RETARGETING

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AND WE CAN PROVE ROI

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70%OF CAMPAIGNS

HAD A RETURN OF OVER 3X*

*Third party methodologies such as panels and MMM