Facebook data intelligence for all facebook conf sf june 28 2012
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My talk from AllFacebook Conference SF 2012 about Facebook Data Intelligence
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- 1. FACEBOOK DATA INTELLIGENCESudha Jamthe, eBay Inc.June 28
2012San Francisco @SUJAMTHE
- 2. My Social Measurement Compass Ref: @setlinger of Altimeter
Group @SUJAMTHE
- 3. Measure only what you want to manage @SUJAMTHE
- 4. What do weREALLY Want?@SUJAMTHE
- 5. What do we *REALLY* want?1. Target Right customers2. Viral
Play = Engagement on Brand Pages3. Track Intent to purchase
@SUJAMTHE
- 6. 1. Target Your customers Access with Permission
@SUJAMTHE
- 7. 1. Target Your customers Access with Permission
@SUJAMTHE
- 8. 1. Target Right Customers Audience Targeting Platform
@SUJAMTHE
- 9. 2. Engagement Challenge : Facebook EdgeRank Facebook
EdgeRank controls the key to measuring the actual reach of Facebook
messages. @SUJAMTHE
- 10. 2. Facebook Engagement Benchmark Competitively 1. FANS -
Size, reach, and growth of the fan page 2. ENGAGEMENT - User
interactions and engagement to content 3. COMMUNITY - Community
management, response rate, key influencers, CORE FANS 1.
COMPETITORS Benchmark with Competition @SUJAMTHE
- 11. Engagement : Measure Content Engagement @SUJAMTHE
- 12. Payvment: Measure Conversion End to End @SUJAMTHE
- 13. Summary1. Measure what you want to manage3. Target Audience
Right4. Balance Privacy and Permission5. Be honest about imperfect
social data and limitation of technology6. Engage with Content7.
Measure Conversion End-to-End @SUJAMTHE
- 14. Questions?@sujamthe @SUJAMTHE