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Ignite Paris first edition - Fabrice Epelboin's presentation : Agregation as media disruption - Aggregation is the new media
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aggregationDisrupting the media
Fabrice Epelboin - fabrice@epelboin.org - -
information value chain
analysisin the media,
from pre(www)historyuntil today
information value chain
analysis
feedback distribution monetization
monitoring validating producing aggregation
monitoring2.0‘dot com’pre www
validating2.0‘dot com’pre www
producing content
2.0‘dot com’pre www
aggregation2.0‘dot com’pre www
monetization2.0‘dot com’pre www
distribution2.0‘dot com’pre www
feedback2.0‘dot com’pre www
the end ofportal
Netvibes marked the end of a period...and the beginning of an era :the atomization of information
portalaggregationpremix is not legit anymoreeverybody’s doing his mix
media are just content feed provider
portalaggregation
feedthe feed concept is overthrowing the information source
validation is done by the communityreal-time instead of ‘rendez-vous’
portallaggregation
feedmonitoring
traditional media are surpassed by information’s speedcrowdsourcing is faster
monitoring and getting informed are more and more synonymous
aggregationfeed
monitoringfor all ?
geeky toolsvery efficient for tech-information
too low signal/noise rationfiltering could save the day
is aggregationgetting everyone intobusiness intelligence ?
Buzz & monitoring : push & pulltwo sides of the same coin
In this room, who monitors topics instead of just getting informed ?
info-geeks are ahead of the
crowd
will aggregationtransformthe web ?
Digg, Facebook, Twitter, Friendfeed, Brightkite...Most innovative uses of today’s web...
are related to aggregation
will aggregationtransform
information ?Communities, social networks, identity, tags, geo-localization...
aggregation possibilities are infinite
aggregation‘augment’ information
Twitteraggregation as information sound board
Friendfeedaggregation as conversation structure
agment as in agmented reality
aggregationis disrupting media
disruption \Dis*rup”tion\, n. : 1. To throw into confusion or disorder
II. To interrupt or impede the progress, movement or procedure ofIII. To break or burst; rupture
aggregationis the new media
Thefilter, Last.fm, moodstreamaggregation is becoming a media
Thank you 4 listening
Fabrice Epelboin - fabrice@epelboin.org - -
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