EVOLVE'15 | Maximize | Paul Bongers | Closing The Gap - Creative Content Writing &...

PAUL BONGERS, SEARCHMETRICS, AUGUST 17, 2015

CLOSING THE GAP Creative content writing and artificial intelligence

2

Search engines interpret content as humans do. If it is not relevant, it will not perform. This could hurt your business.

Search engines want to deliver the right content at the right time in the right

place.

Make sure your content is relevant and covers a topic. Be a brand in your space.

Searchmetrics created a plugin that briefs content writers directly in the side

bar in AEM. It uses artificial intelligence to coach writers what subtopics belong to a topic.

This helps to create relevant content on your website for both people and

search engines.

3

This is an example on how search engines have become better at identifying:

1.  What is relevant and what is not

thin content, many pages, is a bad user experience. One page should answer the questions people have

2.  What people actually want when they search searching for “boil an egg” and “how to boil an egg” has the same intention behind it

4

5

6

Stock

- $ 2 Billion !!!

7 June 2013

8 April 2014

9 March 2015

10

HOLISTIC WEBSITES

11

March 2015

12

13

14

15

16

17

18

19

20

21

22

23

24

@BONGERSP

uk.linkedin.com/in/pbongers