Evaluation of music video comments

3. What have you learned from your audience feedback?

Audience feedback has been greatly beneficial throughout the post production of my music video. Surveymonkey and Facebook, being participatory cultures have encouraged my experimentation with audience feedback. I conducted a questionnaire on Surveymonkey.com to gain responses from my target audience on the music video, overall the audience feedback (qualitive and quantative data) was very positive.

The feedback and rating of the music video reflects the time and effort I put into the production of the video, it also shows that I have captured the personality and genre of the artist and there is a clear relationship between the artist and the final products. In addition to audience feedback, Victor Karani sent me a short video of himself recording his feedback on the video. He expressed what he liked and disliked about it, also how it promotes himself as an artist. This additional feedback has reassured me that the final outcome of the digipak, print advert and music video have been constructed successfully.

Despite not including audience feedback entirely throughout the production of the music video, I feel the audiences’ feedback from ‘surveymonkey’ and the music artist’s feedback via ‘YouTube’ is strong enough to evaluate the project as a whole.

To increase the awareness of my survey I created for feedback about my music video, I posted the link to the survey on my Facebook newsfeed. This highly encouraged my friends on Facebook to take part on the survey. I also decided to post the video on Facebook to increase social awareness of Victor Karani and the final product.

As well as myself sharing the video on Facebook, the actual artist, Victor Karani also shared it on his profile. This then enabled Victor’s friends on the social networking site to share it with their friends etc.

This is an example of productive social awareness, the link the Facebook user has posted is to a youtube link of the music video of Victor Karani ‘The Intro’.I am extremely pleased that the audience has reacted very positively to the video and is willing to share it with others in order to gain recognition.