European Leadership Summit

COMMUNICATION STRATEGY

Jason ArcherExecutive Director of Communication, FMCUSA

fmcusa.org | jason.archer@fmcusa.org | @jasonarcher | Skype: jason.fmc

FREE METHODIST

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WHAT IF...

The story spreads to readers who in turn spread it through various social networking outlets

WHAT IF...

New interested people pick up on the stories through the social media outlets and are directed back to freemethodistchurch.org and the Missionary’s blog. Every new person who

reads her story is a potential new member, donor, and/or prayer partner.

FREE METHODIST

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UNPRECEDENTED OPPORTUNITY FOR FMC

• Never before has the church been able to communicate and converse with such large numbers of people so instantaneously and effectively. How?

• Growth of global access to technology and therefore to information

• Dramatically lower costs to create, distribute and access information.

• Over 1.7 Billion people are active on the Internet

• 22.7% Europe

• 58.3% of Europe is Online

• 353.1% growth from 2010 to 2011

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SMART PHONE UNIT VOLUME (M)

NEW DISTRIBUTION CHANNELS

• Former Model

• Magazine (200,000)

• Small Email List

• Outdated & Ineffective Website

• We have the content

• We need to change the way it is distributed

CURRENT NEW

THE MOVE TO MULTIPLE

WHAT IS ALLOWING THIS CHANGE?

• Growth of access to technology globally

• Mobile

• Cheap

• Pervasive

• Common standards or at least clear winners

• Ability to Publish

• Ability to comment, participate, vote, organize

DEVELOP A PROCESS

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