Enhancing online user experience

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Enhancing online user experience

Harish ChakravarthyLead Web ServicesSan José State University

its.sjsu.eduJune 16, 2013

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Harish Chakravarthy

Lead Web ServicesInformation Technology Services (ITS)San José State Universityits.sjsu.edu

Responsible for guiding the development of San Jose State's web and mobile platforms and applications.

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Goals

○ Share tools and resources for gathering information about user experience

○ Relaunch projects■ www.sjsu.edu relaunch■ search.sjsu.edu relaunch

○ Q & A

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SJSU.EDU Platform

SJSU.edu, is a multi-product platform that supports over 1,500 content providers, 100,000 pages, and 500,000 monthly unique visitors.

○ Website (www.sjsu.edu)○ Search Engine (search.sjsu.edu)○ Events (events.sjsu.edu)○ Blogs (blogs.sjsu.edu)○ Analytics (google.com/analytics)○ Custom applications

■ Interactive Map (www.sjsu.edu/map/interactive)■ SJSU Experts (experts.sjsu.edu)

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What is web usability?

Usability is, simply put, the science of making technology work for people.

Website usability is the art and science of building sites that are efficient, easy to use, meet visitor's expectations, and ultimately help people accomplish their goals.

Source: http://www.usereffect.com/about

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What does that really mean?

Usability is a journey not destination

while (true) { Innovate }

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Online Resources & Tools

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25-point Website Usability Checklist

● Accessibility● Identity● Navigation● ContentSource: http://www.usereffect.com/topic/25-point-website-usability-checklist

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The definitive front-end performance guide

browserdiet.comSource: htt

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The Ten Commandments Of User Experience

http://www.slideshare.net/nickf/the-ten-commandments-of-user-experience

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Google Webmaster Tools

https://www.google.com/webmasters/tools

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Google Analytics

Browsers & Versions for www.sjsu.edu during June 2013

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www.sjsu.edu relaunch

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www.sjsu.edu relaunch (v 1.1)

Key Enhancements

● Font size● SEO ● Navigation ● Content layout● Page speed

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Channels for getting feedback

● User feedback (email, in-person, phone, online feedback form, help desk)

● Analytics

● Heat Map (navigation)

● Search queries originating pages

● Hard to find search queries

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Heat map

The heat map is a visualization of where your visitors are clicking. The brighter the area, the more popular it is. The darker the area, the less popular it is. As a specific area of your site gets more clicks, its color on the heat map will change.

Source: http://www.crazyegg.com

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search.sjsu.edu relaunch

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search.sjsu.edu relaunch

Key enhancements

● Integrate with Twitter's Typeahead

● Integrate with Google Analytics

● Integrate with Advanced Search Report

● Updating Recommended Links● Integrate with Directory

(future)

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Channels for getting feedback

● User feedback (email, in-person, phone, online feedback form, help desk)

● Google Analytics○ Hard to find queries○ Queries with no result○ Query originating pages

Interested? Visit blogs.sjsu.edu/webservices

● Advanced Search Report (ASR) from Google Search Appliance○ Relevance○ Context

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Q & A

What do you think?

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