View
2.483
Download
1
Category
Preview:
DESCRIPTION
How can media sites increase revenue and improve operational efficiency? How can Alfresco help?
Citation preview
Empowering Next Generation Media
Presentation
Bob FitzpatrickMedia Practice Lead
Bryan Spaulding
Media Practice Lead
Jeff Potts
Content Management Practice Lead
Confidential 2
Goals of NGI Media
Increase Online Revenue1. Turn Content into Assets2. Expand Ad Supported Biz Models3. Enable Syndication Biz Models4. Enable API-based Biz Models
Increase Operational Efficiencies1. Integrate Digital Asset Management, Content Management,
Community, Syndication, and Reporting Systems2. Deploy multiple sites from a common component-based
architecture
3
How Do Companies Expand Online Revenue?
Turn Content Into Assets– Create a Valuable Asset
Repository that can enable multiple rich media applications and multiple online business models
– Digital Asset Management (DAM) is a key component
• Ingest• Categorize & Tag• Encode for Multi-purpose
Use• Index• Store & Retrieve
– Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites
DigitalAsset
Repository
Meta Data
Media Files
User Interface
Asset Management
Owned Operated Site
Affiliate Site
Social Networks
4
How Do Companies Expand Online Revenue?
Expand the User Experience to Increase Ad Inventoryand Time On-site
– Go beyond basic templates and ad banners
– Empower UGC and Social Interactions to increase viral marketing and build loyalty
– Develop Rich UX and expand media gallery and video ad inventory
– Enable contextual content presentation and ad placement to increase time-on-site and click rates
– Personalized presentation to increase utility, build user loyalty and return visits
User Generated
ContentRich Media Delivered In Context
5
How Do Companies Expand Online Revenue?
Extend Reach Beyond Single Sites to Enable Syndication Business Models
– Serve content to the audience at any aggregation point
– Update syndication capabilities to go beyond standard RSS
– Distribute applications in addition to content and data
– Empower affiliates to leverage syndicated content
– Increase online ad revenue and promotional reach through affiliates
World Wide Web (Internet)
Media Sites
PartnerSites
FlagshipSite
Communitiesof Interest
IndividualSubscriberWebsites
Your High-demand
Content
SocialNetwork
AffiliateSites
6
How Do Companies Expand Online Revenue?
Expose Digital Asset and Data Repositories to Enable API-based Business Models
• Store content in a structured way whenever/wherever possible
• Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's
• Enable content to go to where users are vs. hold behind walled garden
• Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting
7
How Do Companies Increase Operational Efficiency?
Assemble Key Media & Publishing Systems Into a Media Service Architecture
– Asset Management– Content Management– Community Management– Advertising– Commerce– Rich Media– Syndication– Reporting & Analytics
Rationalize Multi-site Deployments
– Service-oriented– Component-based– Common Libraries– Federated Repositories– Shared Resources– Scalable Infrastructure
Serve the “3 Screen” Experience From a Common Platform
– PC• Multiple Sites• Multiple Affiliates
– Mobile• Multiple File Formats• Multiple Device Specs
– TV• Format for “10-foot UI”
8
Serv
ices L
ayer
How Do Companies Increase Operational Efficiency?
Reports &Analytics
User Profile
Web ContentManagement
Personalization
Workflow
Advertising
Commerce
Community
Search / Browse
Media Services
AssetManagement
Rich MediaDelivery
Digital RightsManagement
WebsitesWebsites
Micro-Sites / Properties
Distribution Partner X
Distribution Partner X
Web APIWeb API
EmbedEmbed
User
Data FeedsData Feeds3rd PartyContent Suppliers
3rd PartyContent Suppliers
InternalContent
Producers
Controlled SyndicationControlled
Syndication
Distribution Partner Y
Distribution Partner Y
Interfaces
MediaAssets
AccessAccess
Website Content
StructuredData
Media Service Architecture
Content + Data Repositories
•Search Engines•Social Networks•3rd-Party Blogs•Viral (Link Sharing)
Confidential 9
How Can Alfresco Help?
Front-end technology agnostic
Multiple key components can be combined • E.g., DAM and WCM
“Content as a Service”• Easily expose content as an API
Robust Workflow Management
Multi-site Deployment Ready
Extensible through API’s & Plug-ins
Enhance productivity• Virtualization & developer sandboxes• Snapshots, version control, rollback• Access the repository through a plain file share
10
Alfresco-Powered Media Platform
REST/ATOM/RSS
MetadataLDAP
Custom Content ModelAdvanced WorkflowCustom ActionsMinor Web Client Cust.All File-based Content
BrowserCIFSWebDAVFTP
LDAPDirectory
Content,
applications, and
adsZero effort from
affiliate site team
Third-partiesvia REST CDN
Affiliate Sites
REST/ATOM/RSS
Flagship Site
Any technologyAny designLeverages static content
or queries repository via
REST
Producers
Controlled
SyndicationAds &
campaignsAnalytics
REST/ATOM/RSS
11
About Optaros Media Practice
We help our clients seize new online opportunities
300% increase in syndication revenuePayback – 12 months Replaced ASP, capture all lead revenuePayback – 8 months
Transferred PGATour from CBS in 14 weeksPayback – 10 months on ad sales
American Idol Top 12 RIA site, widgetTime – 1 week
We have a proven record96% reference-able92% on-time/on-budget
We‘re growing$0 $26 million since 2005Over 100 clientsOver 200 employees in North America and Europe
We have a rich historyHelp clients leverage technology disruption: client-server, web browser − now assembled web
We’re well capitalized$34 million investment
For case studies & blogs regarding Online Revenue & Operational Efficiency:
http://www. optaros.com•http://www.optaros/com/clients•http://www.optaros.com/blogs
Recommended