emc world keynote gelsinger

“Your Journey to the Private Cloud”

Pat Gelsinger

President and Chief Operating OfficerEMC Information Infrastructure Products

Mainframe

Client / Server

A New Model For Computing

Control

Reliability

Security

Multiple IncompatibleArchitectures

Attributes of Today’s Data Centers

Dynamic

Cost-Efficient

On-Demand

Control

Security Flexible

Reliability

Multiple IncompatibleArchitectures

Homogeneousx86 Architecture

Attributes of Cloud Computing

Dynamic

Cost-Efficient

On-Demand

Flexible

Dynamic

Cost-Efficient

On-Demand

Control

Reliability

Security Flexible

Control

Reliability

Security

Dynamic

Cost-Efficient

On-Demand

Flexible

The Best of Both Worlds

Customers

PrivateCloud

Service Providers

PublicCloud

Compute

Storage

Network

vSphere = Cloud OS

Information

Security

Federation (vMotion + VPLEX)

VirtualApplications

Delivering Unprecedented Levels of Business Continuity

PrivateCloud

PublicCloud

Global Application Deployment . . .

The Private Cloud: Why Now?

IT Infrastructure– Complex– Inefficient– Inflexible

IT budget– 70% Maintenance

42%Infrastructure Maintenance

30%Application

Maintenance

23%ApplicationInvestment

5%Infrastructure Investment

Source: VMware Fortune 100 customers.

Lower IT costs– Simplify complexity

Improved quality of service– Standardize infrastructure & process

Greater business agility– Flexible, Agile IT-as-a-Service

Private Cloud Computing

2010 2009

Virtualization

Cloud Computing

Source: Gartner - The 2010 CIO Agenda, Q4 2009

CIO Priorities

CPU Pool

Storage Pool

StoragePool

Oracle CRMSAP ERP

File/Print

Lower IT Costs– Better Utilization– Less Complexity

Exchange

Virtualization Virtualization

Virtual Infrastructure

Virtualization: Silo Becomes Shared

IT Production Business Production IT-As-A-ServiceLower Costs Improve Quality Of Service Improve Agility

% VirtualizedDevelopment,

Test & IT Owned

Applications

PlatinumGold

The Journey to The Private Cloud

85% 95%

IT ProductionP H A S E O N E

Storage Infrastructure Requirements– Efficiency– Simplicity

“Virtualized” IT Production

Efficiency in Mid-Tier Storage

20% less storage “out of the box”

Up to 50% less storage via compression

FAST enables performance and cost

File, block & object

FAST simplifies tiering

Out-of-the-box integration– FASTCache, protection, VMware vCenter

Simplicity in Mid-Tier Storage

IntroducingUnisphere

Single IntegratedPoint of Control

Simplicity in Mid-Tier Storage

PlatinumGold

Mission CriticalApplications

BusinessProduction

P H A S E T W O

What’s Important?ScalabilityAvailabilityProtectionSecurity

“Virtualized” Business Production

Traditional IT Silo Solution– Scalability : Get A Faster Server– Availability : Get A Remote Data Center & Replicate

There Has to be a Better Way . . .

Scalability & Availability

Storag

Exchange

SAP ERP

File/Print

Standalone

Exe t AP ERP

Consolidation

Virtual Infrastructure Virtual Infrastructure

Pools of Cooperation

Virtual Server Evolution

Standalone

Consolidation Pools of Cooperation

Federation

Virtual Storage Evolution

Server and Storage Federation

Unlimited scalability & availability– Coordinated resource pools– Movement of apps & data

Data Center

Data Center Data Center

Data CenterExe

A N N O U N C E M E N T

Introducing EMC VPLEX

Advanced Data Cache

Open Storage Support

Array Aware

Distributed Cache Coherence

Data Center

EMC & Non-EMC Arrays

VPLEXVPLEX

Data Center

EMC VPLEX Capabilities

Data Center

Synchronous

Asynchronous

Anywhere

VPLEXLocal

VPLEXMetro

VPLEXGeo

VPLEXGlobal

Enables The Virtual Data Center

Access Anywhere

Virtual Storage

D E M O N S T R A T I O N

VPLEX Mega-Demo

What Does it Mean to You ?

Virtualization brings new requirements– Bare metal restore / DR via large virtual images– Busy VMware servers need extreme I/O efficiency– Online protection copies for agile recovery

New RequirementsForce Re-Architecture

Protection

2010 2009

Backup Redesign 1 3

Source: The InfoPro Wave 13 (12/09)

CIO Storage Priorities

Oracle CRMSAP ERPFile/PrintExchange

Virtualization

Restore / Use

Retained Versions In Online Deduplication Storage Systems

Virtualization

Backup

Dedupe Only

EMC Data Protection Vision

Virtualization

Restore / Use

Retained Versions In Online Deduplication Storage Systems

Virtualization

Backup

Dedupe Only

#1 Dedupe Backup#1 Dedupe Storage

#1 Disk-Based Backup

EMC Data Protection Today

Virtual Environments – More Secure Than

Physical Environments?

RSA Secures Access To Information3Storage

CPUPool

Chip with TXT Boots Trusted

Virtual Infrastructure1

RSA Data Leakage Prevention

Secures Information Flow2Storage

Virtual InfrastructureData Leakage

Prevention

Information

Identity

Infrastructure

Security in the Virtual World

st4RSA Archer Defines

Security Policy And Collects Evidence

Infrastructure

Information

Identity31

RSA Archer Displays

Compliance For Private & Public

Clouds

Infrastructure

Information

Identity

Public Cloud

Policy Ensures Compliance

Standardize processes– Scalability, availability, protection, security

Standardize infrastructure– Virtual machine, server, storage, network

Standardization Improves Predictability

Certified configurations

Vblock – Small, medium and large

Standard target platform for ISVs

Standardized Infrastructure

VBlock0

VBlock1

VBlock2

Run IT As ABusiness

PlatinumGold

85% 95%

IT-as-a-ServiceP H A S E T H R E E

ATMOS Object Storage

Unlimited scalability

Open interfaces

Appliance, VMAX/Celerra, or software REST

Storage-as-a-Service

Customer A

Customer B

Customer C

Customers See Data Protection

Status And Cost

Monitoring

Alerting

Troubleshooting

Optimization

Capacity Planning

Reporting

IT or Service ProvidersOne Solution Across All

Customers for SLA Management

Data Protection

Advisor

Backup Clients

Replication

VirtualEnvironments

DeDupeVTL

NASSAN

Business Apps

Protection-as-a-Service

Policy-driven– Manage outcomes, not elements

Fluid and elastic, but automated– Lower cost, better reliability

Chargeback for usage– Run IT as a business

What it Means to Run “as-a-Service”

MeasureActuals

ITManagement

HR Department

ITApplications

Chargeback

Bronze

DefineServices

ITInfrastructure

Self-Service Portal

Platinum

Silver

Bronze

Copper

Infrastructure-as-a-Service

D E M O N S T R A T I O N

Unified Infrastructure Manager

…stopped working with “servers/network/storage”

UIMInfrastructure

Service Catalog

PlatinumGold

SilverBronze

Copper

VMwarevCenter

ApplicationService Catalog

SLA Driven Management

Availability Security Performance Cost

$99.99% High .2 ms $500K

IT-as-a-Service

IT Production Business Production IT-As-A-Service

Lower Costs Improve Quality Of Service Improve Agility

PlatinumGold

“She’s GonnaBlow Captain”

Scotty – Engine Room

“Live LongAnd Prosper”

Spock – Bridge

Your Journey Starts Today!

emc world keynote gelsinger

Technology

Jake Gelsinger David Hills Derick Jensen Ben Placzek

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