Emc - Cloud Vision and Strategy

1© Copyright 2011 EMC Corporation. All rights reserved.

Sanjay

Mirchandani

Chief Information Officer

EMC Corporation

EMC Forum Istanbul 2011

2© Copyright 2011 EMC Corporation. All rights reserved.

Agenda

• EMC’s Cloud Vision and Strategy

• Cloud Meets Big Data

• EMC IT: Our Own IT

Transformation

• Our Journey To The Cloud

• IT-As-A-Service Strategy

• Trust In The Cloud

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Business Catalysts For Change

Information Deluge Cyber SecurityBudget Dilemma

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TECHNOLOGYCATATLYSTSFOR CHANGE

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Waves Of Disruption & Opportunity

CloudComputing

Minicomputer

Mainframe

PC / Microprocessor

Client / Server

Enter The Cloud.

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EMC’s MissionTo Lead Our Customers And

Partners On Their Journey To

Hybrid Cloud Computing

And IT Transformation

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2003ENTERPRISE

STORAGE

2011CLOUD MEETS

BIG DATA

2005

2007

2009

INFORMATIONLIFECYCLE

MANAGEMENT

INFORMATION& VIRTUAL

INFRASTRUCTURE

JOURNEYTO THECLOUD

EMC’s Evolution to Cloud & Big Data8-year $24.5B investment in market leading technology

2003-2010

M&A $14.0B

R&D $10.5B

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Cloud – A New Architecture

Dedicated, Vertical Stacks

Old World – Physical New World – Virtual

Dynamic Pools Of

Compute & Storage

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Private Cloud is a Top Priority for IT

―A full two-thirds say

they have pursued or

are pursuing a private

cloud computing

strategy by 2014.‖

GARTNER

66%Yes

10%

No24%

Maybe

Source: ―Private Cloud Computing Ramps Up in 2011‖, March 2001, Gartner

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Agility Is The #1 Private Cloud Driver

55%Agility

15%Other

24%Cost

9%Business Alignment

―The majority see agility

and speed as the

primary benefits of

private cloud

computing.‖

GARTNER

Source: ―The Drivers And Challenges Of Private Cloud Computing‖, March 2011, Gartner

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Private Cloud Is The First Step

Infrastructure

Private CloudEnterprise IT Public Cloud

Simple

Low Cost

Flexible

Dynamic

Trusted

Controlled

Reliable

Secure

Private Cloud Is The Best Of Both Worlds

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Hybrid Cloud Is The Destination

End User Provisioning

Transformation

Application

Transformation

New Application Platform

Infrastructure

TransformationPrivate

Automated Hybrid

Cloud InfrastructurePublic

New End User Computing

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S E

C U

R I

T Y

A U

T O

M A

T I O

N

A New Layering Of IT

End User Provisioning

Transformation

Application

Transformation

Infrastructure

Transformation

New Application Platform

Private

Automated Hybrid

Cloud InfrastructurePublic

New End User Computing

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IT ProductionInfrastructure Focus

Business ProductionApplications Focus

IT-as-a-ServiceBusiness Focus

Low

Governance

High

Governance

The Journey To The Private Cloud: Phases

PlatinumGold

% Virtualized

SimplicityEfficiencyProtection

ScalabilityContinuitySecurity

StandardizationAutomation

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IT-As-A-Service

Optimizing IT Production

For Business

Consumption

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CLOUD TRANSFORMS IT

BIG DATATRANSFORMS

BUSINESS

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Big Data Has Arrived

Geophysical

Exploration

Video SurveillanceMobile Devices

Medical Imaging Gene Sequencing

Video RenderingSocial Media

Smart Grids

A new world of Mission Critical Applications

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Big Data Storage Is DifferentUnstructured Data Demands A New Approach

Storage Islands

More Capacity, More Admins

Performance Optimization―Whack-A-Mole‖

One Storage Pool To 15+PB

More Capacity, Same Admins

Linear Performance Scalability

Scale Up, Manual Scale Out, Automated

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Unstructured Data

Big Data Storage For Big Data Applications

Enterprise Applications

Structured Data

Cloud InfrastructureCloud Infrastructure

Big Data Applications

Isilon AtmosVMAX VNX

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Big Data Apps Require Big Data AnalyticsYour Approach To Business Analytics Must Change

Structured

Data Summaries

Rigid, Manual Process, Batch

Isolated & Standalone

Structured & Unstructured

Full Fidelity Data Sets

Agile, Self-Service, Realtime

Collaborative & Integrated

Limited, Pre-Defined Expansive, Iterative

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Greenplum Unified Analytics PlatformThe World’s First Big Data Analytics Platform

Partner Tools & Services

Analytic Productivity Platform

Data

Scientist

Data

Analys

t

BI

Analyst

LO

B

Use

r

Data Access & QueryData

Platform

Ops

Cloud Infrastructure

• Structured &

Unstructured Data

• Scale-Out Architecture

• Improve Productivity Of

―Data Science‖ Team

• New Data Platform Ops

Role

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Drive Insight To Action With Data In ContextImprove Business Results With Better Decisions

Business

Analyst

Big Data

Platform

Data

Scientist

Data

Ops

LOB

Exec

Embedded In

Business Process

Flow

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ActDocumentum xCP

The EMC Big Data ―Stack‖

AnalyzeGreenplum, Hadoop

?

StoreVMAX, Isilon, Atmos

Petabyte

Scale1

Structured &

Unstructure

d2

Real Time3

Collaborativ

e4

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EMC’s Comprehensive Cloud Portfolio

Isilon

AtmosGreenplum

Data Domain, Avamar, Networker

VNX VMAX

View

Next-Gen Cloud Applications

Ionix

VPLEX

vShieldvCloudDirector

CloudFoundryvSphere

vFabricCloudFoundryvSphere

vFabric

Traditional Applications

Big Data Applications

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Cloud Meets Big Data – Key Takeaways

• A New Cloud Architecture Is ―Re-Layering‖ IT– Transforming Infrastructure, Applications, Access

• Enterprise Data Will Grow 50x Over The Next Decade– New Technology Is Needed To Manage It

• Big Data = Big Opportunity– Use Big Data Analytics To Deliver Insight & Take Action!

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OWN

IT

TRANSFORMATIO

N

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EMC IT At A Glance20112004

User Profiles 24,000 ―Internal‖ Users 51,000 ―Internal‖ Users

IT Environment70,000 Customers And Partners

5 Data Centers, 960 TB Storage

400,000+ Customers And Partners

5 Data Centers, 10 PB Storage

Business

Applications~ 400 Applications And Tools ~500 Applications And Tools

Virtualization 2,000 Physical Servers~ 6,000 OS Images (Worldwide)

80% Of All Servers Virtualized

Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages

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2004-08 2009-10 2011+

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality Of Service

IT-AS-A-SERVICEAgility

EMC IT’s Journey To The Cloud

40%

30%

15%

Run IT-As-A-

Business

Virtualize Mission

Critical Applications

Development, Test, An

d IT-Owned

Applications

% V

IRT

UA

LIZ

ED 86%

100%

80%

WE ARE

HERE

75%

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IT ProductionApproach

• Consolidated Infrastructure

• Tiered Storage

• Standardized On x86 Architecture

• Introduced Server Virtualization

• Transitioned To Disk Based Backup

• Optimized Data Center

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Business ProductionApproach

• Swept The Floor Of Legacy Stacks

• Created Virtualized, Tiered, Shared

Platforms

• Integrated Management And Security

• Deduplicated Backup

• Planned Next-Generation Data Center

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SERVICE DELIVERY AND

SUPPORT

IT-As-A-Service Strategy

Service Catalog Pricing, Show/ ChargebackService StrategyGO-TO-

MARKET

Automated Orchestration And

Provisioning

Standardized Processes

Standardized Service Management Tools

FINANCIAL

TRANSPARENCY

Metering

Service Costing Policies

CUSTOMERS

Service Request / Delivery InvoicingVoice of the Customer

1

3 4

TRUST IN THE CLOUD

SKILLS / ROLES / COMPETENCIES6

5

CLOUD INFRASTRUCTURE

SERVICE PORTFOLIO MGMT

Portfolio / Demand Mgmt Processes

Service Roadmap

Service Design / Launch

2

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2004-08 2009-10 2011+

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality Of Service

IT-AS-A-SERVICEAgility

Benefits Along The Journey

40%

30%

15%

Run-IT-As-A

Business

Virtualize Mission

Critical Applications

Development, Test, An

d IT-Owned

Applications

$11M

$6MData Center

Equipment Savings

55%of OS Images

Virtualized

60%of Mission

Critical

Apps Virtualized

30MPounds of CO2

Reduced

OpEx Savings$12M

$74M Data Center

Equipment

Savings

170% Storage Admin

Productivity Up

34% Increase in

Energy Efficiency

60M Pounds of CO2

Reduced

Power and

Space

Savings

% V

IRT

UA

LIZ

ED 86%

100%

80%

WE ARE

HERE

75%

$$ OpEx Savings

t Time to

Provision

C Customer Sat

C Cost

Transparency

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• Socialize With Internal Customers And

Gain Executive Buy-In

• Standardize For Efficiency And Simplify

For Savings

• Define New Measures And Baseline

Performance

• Embrace A Virtual-first Policy—And

Don’t Turn Back

• Invest In Skills And Education

Lessons Learned

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Security Lessons LearnedPeople Are The New Perimeter*Traditional Security Infrastructure

• Don’t underestimate complexity

• Legacy control points no longer valid

Dynamic Environment

• New systems easily provisioned and de-provisioned

• Traditional rules no longer sufficient

• New forensics and incident response processes required

Merging of Functions

• Security must become a core skill of all IT professionals

• Increasing focus on risk and governance

* Art Coviello, RSA Conference 2011

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Talking Openly

About CloudIt’s a sea-change for IT

Opens up huge opportunities

Preparing Our People

Creating Incentives

to be Multi-skilled

New job families and tracks

Cloud certifications

Fostering

Collaboration

Bridge the Silos

Facilitate OJT

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www.emc.com/emcitproven

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THANK YOU

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Appendix

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Transforming IT With IT-As-A-Service

DNA, Skills, Roles &

Organizational

Alignment

―Front Office‖ Capabilities

Service Accountabilities

Technology Breadth

Enabling Technology

Private, Hybrid, Public Clouds

End-to-End Automation

Financial Transparency

Self-Service Capabilities

A New IT Business

Model

Service Oriented

Market Driven

―P & L‖ Focused

Broker and Builder