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A quick introduction to how tools for creating and sharing information have evolved. Covers how consumer tools are working their way into the business world, but there are important differences.
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EmbracingEnterprise 2.0
Alan Lepofsky, Director of Marketingalan.lepofsky@socialtext.com@Alanlepo and @Socialtext
Recording and sharing information is not new
Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/
But the pace of creation has increased
Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
…and people are empowered
Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/
Anyone can reach a global audience
Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/
Photo Credit: http://www.flickr.com/photos/lwr/collections/72157600204171782/
So What Is…
Focus On PeopleYour Colleagues Are People
Your Partners Are People
Your Customers Are People
Your Competitors Are People
Participation
Photo Credit: http://www.flickr.com/photos/bala_/2488407797/
Sharing
Photo Credit: http://www.flickr.com/photos/clappstar/178050837/
Everyone has a voice
Photo Credit: http://www.flickr.com/photos/pbo31/161536153/
Transparency
Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was
Boundaries are crumbling
Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/
The Consumer Tools of 2.0
All logos are property of their respective companies
Photo Credit: http://www.flickr.com/photos/brb_photography/3614703955/
It can be overwhelming
New tools are needed at work
Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/
Email back and forth in an attempt to collaborate
Hard to find information and people
Rigid structure of traditional content systems, document systems & portals
Standalone implementation of multiple tools
Photo Credit: http://www.flickr.com/photos/edutorres81/2686571658/
Photo Credit: http://www.flickr.com/photos/epublicist/3546059144/
Don’t Force It
Don’t be afraid
Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
Be excited!
Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
alan.lepofsky@socialtext.com
Twitter: @Socialtext and @Alanlepo
Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
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