Embedding innovation at ARU

Embedding Innovation

Geoff Jones

14th November 2007

Social Media

Enabling conversations….

Social Media Starfish

Starfish by Darren Barefoot & Robert Scoble

Early logs

• Web log >>We blog (April 1999)

• a website where entries are written in chronological order and commonly displayed in reverse chronological order

Which platform

Hosted platforms

Pros’ Cons’

Cheap or free to run Less Configurable

Relatively easy to set up Default Design Limitations -

Simple to Run Less Control (You don’t own url)

Updated Automatically Generic URL

Indexed in Search Engines Quickly - Upgrading to Standalone can be Tricky

Your website

• If it’s time to re-work your company website, it would be a good idea to sit down for a minute and figure out what that web site needs to do. Chances are it needs to do a lot of blog things (which are hard to build into a non-blog system) and a few non-blog things (which are very easy to build into a blog system).

Jason Preston

Who sees what?

• What you see is not what Google sees. Use Poodle predictor..

Headers are important too….

• H1 Tag: The 1st heading on your page: Website Optimisation Tips and Advise This should be followed by a short paragraph using variations of the target keywords and at all times making good grammatical sense, thinking of the potential reader first and the search engines second

A blog masters site

• StevePavlina.com was launched on Oct 1st, 2004. By April 2005 it was averaging $4.12/day in income. Now it brings in over $1000/day (10/29/06). I didn’t spend a dime on marketing or promotion.

Don’t expect instant results

• I think … blogging MUST be like farming. You work and work and work that old brown soil … then months later stuff starts popping up.

Many ways of reading…

• An aggregator styles posts from your chosen blogs - making it easy to read many websites.

Keypoints

• Passion & Authority• Link often • Honesty, brutal honesty is key to a successful blog. Honesty

defines our personal brand• Pandering to readers, turns you into mainstream media

Be aware of the consequences of what you write.• No problem with blocking people or closing comments when

people get out of line.

Mark Cuban

Social Media Starfish

Starfish by Darren Barefoot & Robert Scoble

The future or now…

• Every business should have their own Facebook “Page” and should do everything they can to start connecting with their customers.

Michael Ashley

• 53m active users, Average of 250,000 new users per day. (source Facebook statistics)

• The U.K. is the third largest country with > 7 million active users.• 1% of all time spent on the internet is Facebook.• 50% of registered users come back to the site every day.• 60 billion page views per month, 50 pages per user every day.• 1 bn photos hosted on the site, 14m uploaded each day. • 1-2 m people are on Facebook simultaneously at any one time.

• Why You Need to Make a Facebook Fan Page create one here

Thank you!

All the slides will be on http://www.slideshare.net/geofones

Some sites I have set up:Our Social World

• Cambridge Blogs • Ellee Seymour • Sally In Norfolk • Philip Baddeley • Julian Sturdy • Lorraine Harte • Simply Social • Tempting Fate