eFolder Webinar, Continuity Cloud Demo

eFolder Continuity Cloud:a Live Demo with eFolder’s CEO/CTO

Ted HulsyVP of Marketing, eFolder678-888-0700 x151ehulsy@efolder.net

Kevin Hoffman

CEO/CTO, eFolder678-888-0700 x121khoffman@efolder.net

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Agenda

• Introductions• Overview: eFolder Continuity Cloud• Live Demo• Q&A

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eFolder Expert: Kevin Hoffman

4

eFolder Cloud Data Protection Services

eFolder Backup

eFolder ShadowProtect BDR

Image BackupBDR Appliance

On-site Virtualization

File / folder Backup

eFolder AppAssure Cloud

Local Storage andAppAssure Core

Image Replication and Storage

eFolder Continuity Cloud

Cloud Recovery as a Service

STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.

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Partner Use Cases

• Premium SLA on BDR installs– Drive higher monthly recurring revenue with a premium

SLA for select clients

• Emergency Cloud Recovery Service– Charge $1,000 per week for emergency, as needed

cloud recovery for clients

• Quarterly or Annual Testing– Periodically spin up the Continuity Cloud for image

testing and validation; complement on-the-appliance tests

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eFolder Continuity Cloud Demo

Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition

Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition

High PerformancePrivate Storage Cloud

PrivateVirtual

FirewallIPsec

Firewall

Publicly Available Services(HTTP(S), SMTP, POP, XML/RPC)

IPsec TunnelLAN

PPTP Tunnel

VPN Passthrough

Customer Site or Temporary Site

TravelingComputers

Internet

RDP Management

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Typical Cloud Recovery Pricing

1. Large upfront cloud storage commitment

2. Higher per GB per month, every day of the year

3. Pay, whether you use it or not

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eFolder Continuity Cloud Pricing

Please call eFolder for partner wholesale pricing details:

800-352-0248www.efolder.net/join

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Greater agility

Adaptable

Better value

eFolder Pricing Difference

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eFolder Competitive Advantages

• Leverage the power of the cloud• Manage the migration from

on-premises to cloud servicesAdapt

• Your own service offerings• Your own pricing• Your own branding

Differentiate

• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow

Thrive

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Contact Us

Phone: 800-352-0248Email: info@efolder.netWeb: efolder.netBlog: efolder.net/blog/

Twitter: twitter.com/eFolder

Q&A

Appendix

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Proactive Data Integrity Checks

Your Encrypted Data+ Checksums

+ Digital Signatures

Your Data

Transmission via Encrypted Network Tunnel over Public Internet

Verificationand Duplication

Encryption EncryptedTransmission

Verificationand Reassembly

Data Protection and Duplication during Upload

Data Verification and Reassembly during Download

Transmission via Encrypted Network Tunnel over Public Internet

Your Encrypted Data+ Checksums

+ Digital Signatures

Your Data,Cryptographically

Verified

Decryptionand

VerificationEncrypted

Transmission

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BDR Partner Pricing Models

• Markup Model– Targets 60%+ recurring gross margin– Charge upfront for appliance/install– 3x wholesale recurring costs– Example A:

• SMB, one server, 100 GB, forecasted to grow to 150 GB• Wholesale monthly cost: $60• Retail MRR: $180

– Example B:• SMB, four servers, 225 GB, forecasted to grow to 400 GB• Wholesale monthly cost: $195• Retail MRR: $585

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BDR Partner Pricing Models

• Bundle Model– Targets 50-70% recurring gross margin– Incorporates appliance cost into bundle– Flat $750 setup fee