e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business...

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Presentation of Seac02 held at the Augmented Reality Event 2011 (are2011).The speech was included in the "Business Track" of the event, within the session "AR for eCommerce"Day One – Tuesday May 17th, 2011

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commerce

the experiential e-commerce

Moving from geeks-AR towards

multichannel business applications

Seac02 is an Italian company

active in the AR sector since 2004,

providing AR solutions

mainly based on computer vision

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• Metterei la nostra presenza sul mercato mondiale, in termini di

partner e resellers, e clienti prendendo i dati dal sito web che ti giro

sotto.

• Over 3k users active world wide

• About 10k downloads of our authoring tool

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International network

of customers,

resellers and partners

Over 3k registered users world wide

About 10k downloads of our authoring tool

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eventually AR

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started being popular

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with Viral marketing campaigns

Engaging people

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With Entertainment

and Gaming

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With virtualTry-on for product

experience

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Even thanks to the diffusion of

new technologies coming with

smartphones and new concept devices

GPS &

Compass Live camera

images

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Computer Vision based

Mobile AR

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GPS & compass based

Mobile AR

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Focusing on Product Experience

And try-on applications

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We saw Try-on of glasses

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Try-on of watches

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Virtual

Try-on of shoes

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Try-on of hair styles

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What do

these AR applications have

in common

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wow effect for the

temporary

campaigns

on demand

Projects

not continued after launch

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Our customers highlighted

difficulties and high level budgets

required to generate and publish

contents and technological barriers to get them

accessible easily

Our experience…

Seac02 unveils

the

commerce platform

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The commerce platform

offers a series of services in cloud

to easily generate and manage

contents and AR projects

For product experiences

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The commerce platform

means to be

multi channel

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and cross platform

based

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Do you have a

3D model?

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Connect to the

platform

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Use the available

tools to prepare

your 3D

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Don’t have a

3D model?

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Create it in a few

shots

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upload your photos and get your 3D model

from the platform

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Create all the

instances

of your product

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360

°

You can generate

Realtime rendered 3D

Or HTML5

Interactive 360°

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As well as

Set up your AR project

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Choose the

technology you want to use (marker, NFT, NI…)

And your target (web, mobile, kiosk…)

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Store them on the

in cloud platform

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Get your script to be

embedded in your

web store page

Confidential 36

WEAR

A complete

platform to

Create &

View Augment

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There’s more At the

Seac02 is going to

introduce the new concept

of Extended Virtuality a new way to live our

commerce

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advantages?

Accessibility

Multichannel

Low management cost pay per use

We deal with storage, delivery, maintenance and

any logistic issue

Users must just embed their own contents

Industrial process, do-it-your-self for the user

Thank you

Ing. Matteo Gualano

COO Seac02 S.r.l.

matteo.gualano@seac02.it

www.seac02.it

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