#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign

Duck Tape Holiday 2012

#DuckTheHalls

Social Engagement

Campaign Overview➡ Increased awareness of the new Duck Tape

Holiday designs to a relevant audience‣ Strong skew for craft/DIY influencers

➡ Embraced the social media community through blog posts for high impact discussions and sharing regarding Duck Tape

➡ Bloggers‣ Were sent samples of Duck Tape Holiday designs

and asked to create a Holiday themed craft/item. Blog posts included “how-to” instructions, images of the completed craft/item and a link back to the Duck Tape Facebook fan page

➡ Tweeters‣ Sent out tweets promoting the new Duck Tape

Holiday designs with #DuckTheHalls

Sponsored Blogs

Blog Screenshots

Duck the Halls

Duck the Halls

Duck the Halls

Sponsored Tweets

Tweet Screenshots

Display Media

Display/FanAds

Overall Results

Results➡ Total Campaign Reach:

3,275,433

➡ Facebook Likes Increased: 88%

➡ Over 4,000 Interactions

➡ Comments, retweets, shares and clicks