DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded

The Internet Everyware

DSO Marketing Summit, 23 January 2014

By Mike Lee, AARP

1

2

3

On-PersonOn-Person

AutoAuto

HomeHomeRetailRetail

AerialAerial

The Smartphone Transforms Again (iWatch Concept) 4

LG G Flex Curved Smartphone 5

Wearables: Fitness Trackers 6

Phonebloks Modular Phone Concept 7

Video: Phonebloks Modular Phone Concept 8

Video after this slide…

1.) Phonebloks campaign

http://www.youtube.com/watch?v=koIdfRGEvs0

Phonebloks and Motorola Ara Modular Phone Concepts 9

Wearables: Google Glass 10

Video: Wearables: Google Glass 11

Video after this slide…

2.) A Google Glass Explorer

http://www.youtube.com/watch?v=P8GVKqGruOQ

Smart Home 12

Lockitron 13

Video: Lockitron 14

Video after this slide…

3.) Lockitron

http://www.youtube.com/watch?v=D1L3o88GKew

Nest 15

SmartThings Hub, Sensors and App 16

Sen.se Mother with Cookies 17

100,000 Intel Tablet Kiosks Coming to Applebee’s 18

Estimote for Apple iOS 7 iBeacon 19

Video: Estimote for Apple iOS 7 iBeacon 20

Video after this slide…

4.) Estimote iBeacon

http://youtu.be/sUIqfjpInxY

Internet In Your Car 21

Google Self-Driving Car 22

Audi Connect 23

Video: Audi Connect 24

Video after this slide…

5.) CNN rides the Audi Connect car at CES 2014

http://m.youtube.com/watch?v=xB41HtnsFuc

Google Patent 8630897 For Ad-Powered Taxi 25

Amazon PrimeAir Prototype; Goal 30-Minute Delivery 26

DJI Phantom 2 Quad-copterwith GoPro Hero3 camera, $1200 27

Video: DJI Phantom 2 with GoPro Hero3 in California 28

Video after this slide…

6.) DJI Phantom Quadcopter over California

http://www.youtube.com/watch?v=_WVX_c0yiuE

29

•The examples shown are generally 3-5 years or more to significant market usage:

• Google Glass not even a product• Restaurant kiosks ~1 year• Home smart locks and sensors ~2 years• Driverless cars ~more than 5 years

•There are many challenges with radically new technologies:• Social norms• Personal privacy• Data ownership• Security of persons and products• Regulatory authorities can’t keep up

mslee@aarp.orgTwitter: curiouslee

30