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Recent research by MIT Sloan Management shows that 70% of CEO’s believe that Social Business will important to their organisation within three years, and that many believe that social business offers opportunities to transform their organisations. But many organisations are being held back due to a lack of strategy, no clear business case or value proposition and competing priorities. Industry analysts Gartner estimates that 80% of social business efforts will fail. This session will define clearly define social business, show how to align social business initiatives with competitive strategy and present a framework for social business transformation using Microsoft technologies including SharePoint, Office365, Yammer and Dynamics CRM. Based on a blend of consulting expertise, real world stories and on-going doctoral research we go beyond sound bites, rhetoric, and anecdotes and deliver practical guidance grounded in management science and experience that will enable you to complete your successful social business transformation.
Citation preview
Driving Social Business Transformation with the Microsoft Platform
Symon Garfield
Who Am I?
What Am I Going To Talk About?
Social Business
Transformation
Summary
Q&A
SOCIAL BUSINESS
What is ‘Social Business’?
Web 2.0
Social media
Enterprise 2.0
Social Business & Enterprise Social
Responsive Organisation
Philosophy of Social Business
Nohria, N and Berkley, J D (1994) 'An Action Perspective: The Crux of the New Management'. California Management Review, 36 (4): 70-92.
http://www.theresponsiveorg.com/
Technology InteractiveEmergent
Collaborative
PeopleEmpowered
AutonomousCreative & Innovative
Valued
Operational Efficencies
Innovation, Learning & Change
OrganisationNetworked
ChaoticSelf organising
EmergentComplex
CultureOpen
ParticipativeSupportive
CollaborativeTrusting
LeadershipAdaptive
Action orientated
The Social Business Environment
StrategyDynamicEmergent
Strategic Management
Market positioning
Resource based view
Knowledge based view
Dynamic capabilities
Technology
Communication
Collaboration
Social
Structure
People
Leadership
Culture
Culture
Culture
Knowledge sharing culture
Incentives
• Sharing vs hoarding
• Skills• Teaching• Community• Knowledge
creation
Risk
• Innovation• Failure• Experimentati
on• Rules
Warmth
• Trust• Status• Interactions• Approachabili
ty• Sensitive
topics
Support
• Debate• Challenge
success• External
knowledge
Cultural profiles
TRANSFORMATION
Change
Change
WHAT HAVE I BEEN TALKING ABOUT?
Tailor your approach to Social
Design
Uses cases
Processes
Quantitative data
Predictable results
Action
Creating an
environment
Stories
Qualitative data
Serendipity
Technology InteractiveEmergent
Collaborative
PeopleEmpowered
AutonomousCreative & Innovative
Valued
Operational Efficencies
Innovation, Learning & Change
OrganisationNetworked
ChaoticSelf organising
EmergentComplex
CultureOpen
ParticipativeSupportive
CollaborativeTrusting
LeadershipAdaptive
Action orientated
The Social Business Environment
StrategyDynamicEmergent
questions?
HTTP://WWW.SYMONGARFIELD.ME.UK
@SYMON_GARFIELD
thank you.
SHAREPOINT AND PROJECT CONFERENCE ADRIATICS ZAGREB, 10/15/2014 - 10/16/2014
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