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DRUPAL AS DIGITAL HUBKevin Colligan
Sr. Director, Technology & Digital Media The Recording Academy
kevinc@grammy.com
Friday, August 10, 12
THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
Friday, August 10, 12
THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
+ Many digital platforms (websites, mobile apps, social apps)
Friday, August 10, 12
THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
+ Many digital platforms (websites, mobile apps, social apps)
+ Small team of web editors
Friday, August 10, 12
THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
+ Many digital platforms (websites, mobile apps, social apps)
+ Small team of web editors
= Need for one content workflow to serve many platforms
Friday, August 10, 12
DRUPAL COVERS CMS BASES
• Accepts a wide variety of editorial, multimedia and interactive content (hosted and third-party)
• Separates content from presentation
• Provides granular admin permissions and content workflows (which allows diverse teams to contribute to your website)
• Provides end-user management and customization
Friday, August 10, 12
GRAMMY.com content
• News articles
• Blog posts
• Video (Ooyala video platform)
• Photos (galleries)
• Content rotator slides
• Nominees & winners
Friday, August 10, 12
GRAMMY.COM CONTENT CONTRIBUTORS
Friday, August 10, 12
REPORTERSFile news articles, tagged with metadata
Friday, August 10, 12
BLOGGERSFile posts, tagged with metadata
Friday, August 10, 12
PHOTO EDITORSPosts photos, tagged with metadata
Friday, August 10, 12
VIDEO PRODUCERSPost videos, tagged with metadata
Friday, August 10, 12
EDITORS
• Approve (or kick back) pending content
• Highlight best content in homepage rotator
• Select certain pieces of content for special attention (manual related links, embedded video, revised metadata, etc.)
• And generally shape our content offering
Friday, August 10, 12
Friday, August 10, 12
CONTENT FIELDSWe break content into distinct elements ...
Friday, August 10, 12
CONTENT FIELDS... so we can reassemble it in multiple formats
Friday, August 10, 12
DRUPAL CONTENT DELIVERY• Photos automatically cropped and resized
• Video served up in Flash player for desktop users, in HTML5 player for mobile users
• Sections populated based on content types
• Packages automatically created based on tags
• Content can appear in full (on news article page, for instance), or as a plain headline or a headline, blurb and thumbnail photo, etc.
Friday, August 10, 12
RESPONSIVE GRAMMY.com
• Experience customized for end-user’s screen size (not device-specific)
• Layout shifts and functionality appears or vanishes based to provide optimum experience
• Photos, headlines and video scales
• Load only what we need
Friday, August 10, 12
BEYOND THE WEB...
Friday, August 10, 12
iPAD APP
• Native iOS app, built in partnership with CBS
• All editorial and multimedia content fed from Drupal via JSON feeds
• Custom photo sizes
• Jumbo video sizes
Friday, August 10, 12
APP CONTROL
• Content entry form has one “Screening” field where content contributor can specify “Not For Apps”
• Profanity
• Clearances
Friday, August 10, 12
iPHONE APP
• Same feed as iPad app, different presentation
Friday, August 10, 12
ANDROID APP
• Everything but the live video feed (sorry, Droids)
Friday, August 10, 12
FACEBOOK APPS
• Each of the 12 Recording Academy Chapters have Facebook pages
• They all pull news, events and video from Drupal via JSON feeds into fan pages run by Social-Candy.com
Friday, August 10, 12
PRESS ROOM APPAs winners are announced, editors update Drupal which
updates GRAMMY.com, mobile apps and a pressroom ticker
Friday, August 10, 12
FUTUREWith content stored in Drupal and properly tagged, we can
slice-and-dice output to build any number of apps
Friday, August 10, 12
SOCIAL CHOICESHomegrown or Existing Platforms
OR
Friday, August 10, 12
THANKS, I’M FINISHEDDrive Drupal LA, Aug. 8, 2012
Friday, August 10, 12
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