Downtown Project - Tony Hsieh

Downtown Project

CollisionsCommunityCo-Learning

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Zappos.com

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

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Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

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Google

http://static.panoramio.com/photos/original/400729.jpg

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Apple

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

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Doggy Day Care

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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NYU Campus

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

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Downtown Vegas - Fremont East

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

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Downtown Vegas - Fremont East

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Downtown Vegas - Fremont East

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

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DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

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DOWNTOWN PROJECT GOALS

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

The Co-Learning and Co-working Capital of the World

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)

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ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL

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ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

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THE BIG BET

Accelerating Collisions, Community, and Co-Learning

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THE BIG BET

Accelerating Collisions, Community, and Co-Learning

…will lead to…

Happiness, Luckiness,Innovation, and Productivity

Slide 25

DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

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$50M – Small Businesses

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$50M – Small Businesses

Criteria

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$50M – Small Businesses

Criteria Owner Operated - Passionate

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something Story-worthy

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Natalie

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Natalie

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Natalie

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Natalie

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Natalie

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Natalie

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Check Cashing

http://www.vegaschatter.com/files/100501/checks_cashed..jpg

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Check Cashing

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Sarah

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Sarah

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Sarah

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Shipping Containers

http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

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Shipping Containers

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Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Bike Sharing

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$50M – Tech Startups

http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

Slide 53

$50M – Tech Startups

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

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The City as a Startup

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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$50M – Startups

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

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$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 57

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 58

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 59

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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$50M – Education, Arts, Culture

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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$50M – Education, Arts, Culture

http://mikerossart.net/images/mikeross_enter.jpg

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$50M – Education, Arts, Culture

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Slide 64

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$200M – Real Estate

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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WHEN CITIES DOUBLE IN SIZE…

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation

Slide 67

3 INGREDIENTS FOR SERENDIPITY

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Slide 68

HOW TO ACCELERATE LEARNING & INNOVATION

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

Slide 69

Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

Slide 70

DIFFERENT GROUPS COLLIDING

1. 2000 Zappos employees2. 1000 Teach For America corp members

and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

Slide 71

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Company

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LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a City

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LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a CityValues

InnovationSerendipity

ParticipationUpward Mobility

Attracting Startups and the Creative Class

Slide 74

Our Secret Weapon

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

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LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…

Curated ContentSerendipity

LearningConnectionsCommunity

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Downtown Vegas Every Day

Curated ContentSerendipity

LearningConnectionsCommunity

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Downtown Vegas Monthly Cadence

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Downtown Vegas Monthly Cadence

Week 1 – First Friday Week

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Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

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Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion Week

Slide 91

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion WeekWeek 4 – Catalyst Week

Slide 92

Fashion Incubator – Stitch Factory

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Fashion Incubator – Stitch Factory

Slide 94

Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

Slide 95

Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/day

Slide 96

Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

Slide 97

Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year

Slide 98

Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

Slide 99

Jake – Flint and Tinder

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

Slide 100

Jake – Flint and Tinder

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/day

Slide 103

Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

Slide 104

Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

Slide 105

Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

Slide 106

Return On Collisions (ROC)

“Subscribe” toDowntown Vegas

Slide 107

Return On Collisions (ROC)

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Slide 108

Return On Collisions (ROC)

1. 100 residents per acre

Slide 109

Return On Collisions (ROC)

1. 100,000

Slide 110

Return On Collisions (ROC)

1. 100,000 “collisionable”

Slide 111

Return On Collisions (ROC)

1. 100,000 “collisionable” community

Slide 112

Return On Collisions (ROC)

1. 100,000 “collisionable” community hours

Slide 113

Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per

Slide 114

Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre

Slide 115

Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre per

Slide 116

Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre per year

Slide 117

Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre per year

2.3 collisionable hours per square foot

per year

Slide 118

OUR BIG BET… 3 Guiding Principles

Accelerate:1.Collisions2.Community3.Co-Learning

And everything else will fall into place…(productivity, innovation, growth, happiness)

What will people say about downtown?

Slide 119

Slide 120

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

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50% of Humans Live in Cities

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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75% Will Live In Cities in Our Lifetime

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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The 4-Minute Mile

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The 4-Minute Mile

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

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www.DowntownProject.comtony@zappos.com

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

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A great

brand

is a story that never stops unfolding.

Slide 127

A great

brandcompany

is a story that never stops unfolding.

Slide 128

A great

brandcompanycity

is a story that never stops unfolding.

Slide 129

A great

brandcompanycitycommunity

is a story that never stops unfolding.

Slide 130

Thank you!

For a copy of this presentation:

tony@zappos.com

For more information:

www.DowntownProject.com

Slide 131

http://www.youtube.com/watch?v=AF4f3l4a4_A