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In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.
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© 2011 Webtrends, All Rights Reserved. | 1
Tom Waterfall
Director of Optimisation Solutions, EMEA
© 2011 Webtrends, All Rights Reserved. | 2
Difference of opinion
We should just implement the green button.
We should just implement the green button.
These idiots don’t have a clue. They should listen to me. Blue button, end
of story.
These idiots don’t have a clue. They should listen to me. Blue button, end
of story.
Can’t we all just get along?
Can’t we all just get along?
When’s lunch?When’s lunch?
© 2011 Webtrends, All Rights Reserved. | 3
11 DO’S AND DON’TS OF OPTIMISATION
© 2011 Webtrends, All Rights Reserved. | 4
DO…1
© 2011 Webtrends, All Rights Reserved. | 5
DON’T…2
…GO THIN ON RESOURCES
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DO…3
webmobile
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webmobile
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DON’T…4
webmobile
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DO…5
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DO…MAKE USE OF YOUR OTHER TECHNOLOGIES5
webmobile
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DO…6
webmobile
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6 DO…CONSIDER YOUR AUDIENCE
webmobile
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DON’T…7
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DO…8
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DO…PLAN AHEAD8
Start working on your pipeline early
Mix and match between simple and complex
Flexibility is important in this industry: Revisit priorities once a quarter!
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DO…9
Reference: http://genetic.ulriccollette.com/
© 2011 Webtrends, All Rights Reserved. | 17
DON’T…10
© 2011 Webtrends, All Rights Reserved. | 18
DON’T…IGNORE FUTURE TRENDS10
© 2011 Webtrends, All Rights Reserved. | 19
DON’T…IGNORE FUTURE TRENDS10
© 2011 Webtrends, All Rights Reserved. | 20
DON’T…IGNORE FUTURE TRENDS10
webmobile
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DO…11
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Summary: DO’S AND DON’TS OF OPTIMISATION
webmobile
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© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
webmobile
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© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
Tom Waterfall │tom.waterfall@webtrends.com
Director of Optimisation Solutions, EMEA
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