Don’t Get Lost On The Road to Building Your Product

Don’t Get Lost On The Road to Building Your ProductUncubed NYC 2015Niels TindbaekVP Product

We help consumers find great businesses to buy from …and we help business improve and win because they offer great customer experiences

What do you want to achieve?

Typical Product Roadmap

Typical Process

EngineersProduct

UXDesignData

Decide what to build

Building Customers

Objectives Based

EngineersProduct

UXDesignData

Decide what to achieve

Discover and deliver

Customers

Corp Strategy

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do

Steve Jobs

“”

Team Promises

No deadlines, and no surprises

Challenge everything

Data driven

Test assumptions

Build the absolute minimum

Portfolio Health

TRUSTBOXWIDGETS

CONSUMERWEBSITE

SHOPIFYINTEGRATION

TECH/SCALE USABILITY COMMERCIAL

Fix?

Strategy Portfolio

Objectives & Key Results

1-3 OKRs for each team, per quarterSet by the team

ObjectiveDescribe what you want to achieve and why

Key ResultsWhat does success look likeUp to 5 Key ResultsMeasureableAmbitious

Q4 OKRs - Team A

O: Encourage consumers to review more businesses, to increase our relevance among other consumers

KR1: Grow average number of businesses reviewed per US consumer within 1 week by X%

Tech O: Scale our review data architecture to keep up with current growth

KR1: Support X growth rate in reviews for the next Y months

Long term effect - short term validation?

High Level Objective Key Results

Quarterly Team Objectives

Quarterly Key Results

Validate daily, weekly

Annual

What do you want to achieve?

Great resourcesHow Google Works by Eric Schmidt and Jonathan Rosenberg

Marty Cagan - svpg.com and course

at jobs.trustpilot.com