Diversity in Recruiting with Clarify

Diversity in Recruiting

Padraic McMahon

Rebecca Sewell

Clarify

Introduction to the European female audience on

Table of Contents

Methodology

Female Audience on LinkedIn in Europe

Looking at differences between regions in Europe

What do women look for in a job and how do they utilize LinkedIn?

Methodology

Audience

How did we conduct the gender analysis? How LinkedIn determines members’ gender

Member creates account

Name gets

mapped with

gender database

If match, gender is assigned

Members by Gender in EU

Female Male Unknown

Members whose gender could not be determined are not included in this analysis.

Female Audience on LinkedIn

23,000,000+

Top Employers

1. NHS

2. IBM

3. Accenture

4. PwC

5. Deloitte

Top Job Titles

1. Teacher

2. Administrative

3. Consultant

4. Nurse

5. Project

Manager

Top Schools

1. Universidad Complutense

de Madrid

2. Sapienza Università di

3. University of Amsterdam

4. Universitat de Barcelona

5. Università degli Studi di

Milano

The European Female Audience

on LinkedIn

For 1 female, there are 1.33 males

43% of LinkedIn members in Europe are

female

Number of Males and Females by Seniority

The gender gap is high for management

functions…

more men than

women in senior

positions

% of Women in Seniority

… but is improving significantly compared to 5

years ago

14% increase

Difference with male:female ratio by Industry

Women are more likely to work in educational,

medical or service industries

Difference with male:female ratio by Function

Women more often work in administrative,

community and healthcare function areas

Small gender

gap for high

profile functions

Zooming in on regions

In South and East Europe, nearly 50% is female

Southern and Eastern European countries

have highest LinkedIn adoption proportion

among women

Nearly 1 in 2 members in Eastern Europe are

women nowadays

Up to +14%

increase

What are women looking for in a

Women care about challenging work and a

good work/life balance

Women keep themselves up to date on industry

news, but are not actively pursuing a new career

Connect &

Communicate

43% Network with

other professionals

Research People &

Companies

52% Learn about what

other colleagues are doing

Professional

Insights

57% Stay up to date

on industry discussions

Seek Career

Opportunities

15% Research

Career Opportunities

- vs. average interesting

Key Takeaways

Key takeaways & Next Steps

1. Begin following some key thought leaders in the diversity space, to

see their tactics and presence on LinkedIn. EY, Intel, BP, IBM, and

of course – Clarify!

2. If you’re looking to brand yourself as a diverse employer, reach

passive audiences where they are – in the news feed and develop

a story and content strategy to engage with them over time.

3. Get help by reading the “5 Steps to Boosting Your Talent Brand

Through Content” at https://business.linkedin.com/talent-

solutions/c/14/7/content-marketing-guide-for-talent-acquisition

4. Feel free to reach out to your LinkedIn representative for further

information and insights on how to reach out to Diversity audiences

at scale.

Clarify

Diversity in Recruiting

Rebecca Sewell

Head of Talent Acquisition

Who is Clarify?

Founded in Employees Turnover

2003 42 £4M

Claire Edmunds- CEO

Our Culture & Ethos

• Integrity

• Respect

• Quality

• Hard work

• Positive work

environment

• Individual

development

• Making people feel

valuable and

connected

Values:

Ethos:

The teachers came from Uganda to our

offices

All proceeds from the

Tuck Shop go towards

the foundation

The Clarify team building teachers

accommodation in Uganda

The Clarify football team organise charity

tournaments

Diversity At Clarify

Diversity in Recruitment

• Look for values and behaviours, not

experience.

• Hires span all ages, ethnicities, culture &

religions.

• Recognising potential

• Be open to different skill sets and

personality types

Unconscious Bias

• “Blind” decision making

• No name bias

• Range of decision makers

• No call-outs of experience

Diversity Research

• 20% of field sales positions held by women in enterprise

technology

• Even less in sales management– or in several cases non-

existent

• Nature of selling is becoming more consultative

• Clarify want 20% of women in sales management by 2020

Recruitment Strategy

Recruit, Retain and Develop

This short video on the LinkedIn Career page boosted website

traffic and online job applications.

Our Journey

Diversity & Inclusion

Window into our Culture… Promoting Diversity and Inclusion on LinkedIn

The Figures

Punching Above Our Weight

• 35% of Clarify’s hires come from LinkedIn.

• 12% of applications are from women

• 25% of those are interviewed

• LinkedIn followers have increased

from 450 to over 2,958 in 12

months

• 47% of Clarify’s management

hires are women.

• 71% of followers are interested

in a potential career move with Clarify.

Winning Big!

Best Practices Be A Small Company Who Win Big

• Do More with less

• Use LinkedIn to promote your Employer Brand

• Post Powerful Content on Diversity & Inclusion

• Post all kinds of content

• It doesn’t have to be complicated

• Provide a “window into the

company’s culture”

Connect with Rebecca

Thank You

Any Questions?

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