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Distimo presentation from several seminars in Tokyo - June 2013
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DISTIMO
Tokyo - June 2013 Vincent Hoogsteder Co-founder and CEO
SOLVING THE APP PUZZLE
ABOUT DISTIMO
• The number 1 app store analytics company • Tracking >3 billion downloads per quarter • Most accurate app data: 95% of apps estimated with
margin of error lower than 10% • Japan is our 3rd largest country for transactional data • Offices in Amsterdam, San Francisco, New York, London,
Singapore • Partner of interarrows Japan
OUR PRODUCTS
APP ANALYTICS
CONVERSION TRACKING
• Free conversion tracking SDK to measure lifetime user value
• Measures the conversion process from app promotion to install
• Combined with all app store data already tracked
MARKET TRENDS Based on AppIQ data
ANDROID VS IOS REVENUES
• A lot of noise in market that monetization on Android is difficult • But this is catching up quickly • With Japan and Korea as main contributors to increasing
Android revenues
MOBAGE REVENUES
SQUARE ENIX REVENUES
• Final Fantasy III, paid game ($15.99) with no IAP • Generated 73% of their global revenues on Google Play
WHATSAPP REVENUES
• Paid on iOS, free with IAP on Android • Generating more revenues in several key EU countries in
Google Play
BUSINESS MODELS Based on AppIQ data
TOP GROSSING APPS - JAPAN
• Full top 10 in-app purchase model, both iPhone & Android • No single app with one-off fee
TOP GROSSING APPS - UNITED STATES
• On iPhone Minecraft is the exception with $6.99 price • Rest fully in-app purchases
ONE-OFF VERSUS IN-APP PURCHASE
IPAD Based on AppIQ data
IPAD VOLUMES
• In the US downloads on iPhone are 3 times iPad downloads • But revenues are almost equal
• In JP downloads on iPhone are 11 times iPad downloads
* Based on top 100 May 2013
IPAD TOP APPS
• US dominated by iPad specific versions • High rotation in new content
MESSAGING BATTLE IN JAPAN Based on AppIQ data
MESSENGER MARKET SHARES – DOWNLOADS
• iOS: shifting market shares
MESSENGER MARKET SHARES – DOWNLOADS
• Android: LINE dominates
AMAZON APPSTORE Based on AppIQ data
AMAZON VOLUMES FOR ANDROID
• The top 200 free applications had a total of 16 million downloads
• The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees
• The most downloaded applications were Games • For or free apps, Google Play is roughly speaking more than
10 times bigger than the Amazon Appstore • For paid apps, Google Play is 2 times bigger
* Based on March 2013 in the United Sates
AMAZON VS GOOLE PLAY VOLUMES
AMAZON TOP APPS
FOREIGN DEVELOPERS FOCUSING ON JAPAN
Based on AppIQ data
KING.COM - CANDY CRUSH SAGA
• In top 30 most grossing apps in Japan during May • Strong battle between iOS and Android revenues
SUPERCELL – CLASH OF CLANS
• Japanese version since June 17th • In-game cross promotion with GungHo‘s Puzzle & Dragons
MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar: www.distimo.com/publications
• Free App Analytics to measure own applications: www.distimo.com/app-analytics
• Daily ranking of all apps in every app store: www.distimo.com/leaderboards
• Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq
THANK YOU Get in touch:
vincent@distimo.com
GET SMARTER, GET APPIQ
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