Discussion 3 strategic slides

Business proposal by

Blair Smith, Brittany Thiel, and Tophor Burton

Full Sail University

Photo Credit: http://www.hungergamestrilogy.net/wp-content/uploads/2013/04/Lionsgate-Logo.png

What if the world of the

Hunger Games were real?

Photo Credit: Murray Close http://www.thehungergamesexplorer.com/us/epk/hunger-games/gallery/photo-11-hunger-games-us-en

Dubai, UAE

2015

Photo Credit: http://www.hollywoodreporter.com/sites/default/files/2012/02/summit_entertainment_logo_a_l.jpg

Theme Park

Photo Credit: <a href="http://www.flickr.com/photos/83035350@N06/9801616136/"

Lionsgate Mission Statement:

“...Build New Franchises, Diversify Its Television Operations, Expand Its International Business And Strengthen its Capital Structure.”

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LionsgateInternal and External

Strengths

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internal

Franchises

Franchises

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internal

Production Cost

Franchises

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internal

Production Cost

Aquisitions

External

Competitive Overview

External

Competitive Overview

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Business Threats

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By the year 2017 Lionsgate will be in dyer need for a self-sustaining attraction that can transform with future franchises.

Photo Credit: <a href="http://www.flickr.com/photos/22259190@N02/5177476818/"

Building an all terrain, virtual reality Summit Theme Park with the Hunger Games Attraction will help grow and sustain the Lionsgate legacy.

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Strategy Formulation

Legal

Factors

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Ethical Considerations

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7%7%

14%

72%

ConstructionStaffZoning Permits and LicensesMarketing

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Total cost of Summit Theme Park $1.4 Billion

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$0

$550,000,000

$1,100,000,000

$1,650,000,000

$2,200,000,000

Revenues in Billions

Tier 1 ($80) Tier 2 ($100) Tier 3 ($150)

Summit Theme Park 1st Year Projection.

Proposed Timeline

April, 2014-July, 2014

Begin obtaining zoning permits for the Summit Theme Park and acquiring all licenses

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April, 2014-July, 2014

Begin obtaining zoning permits for the Summit Theme Park and acquiring all licenses

Begin project site development and Inspection for Summit Theme Park.

july, 2014-november, 2014

Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"

April, 2014-July, 2014

Begin obtaining zoning permits for the Summit Theme Park and acquiring all licenses

Begin project site development and Inspection for Summit Theme Park.

july, 2014-november, 2014

november, 2014-december, 2014

Begin construction of the Summit Theme Park. Announcement of Summit through press release.

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january, 2015-november, 2015

finish construction of Summit Theme Park and continuing market campaign of Summit.

Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"

january, 2015-november, 2015

finish construction of Summit Theme Park and continuing market campaign of Summit.

Opening of Summit and begin fiscal year adjustment of Summit Theme Park for Lionsgate fiscal year.

november, 2015-december, 2015

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january, 2015-november, 2015

finish construction of Summit Theme Park and continuing market campaign of Summit.

Opening of Summit and begin fiscal year adjustment of Summit Theme Park for Lionsgate fiscal year.

november, 2015-december, 2015

january, 2016-march, 2016

Continued fiscal year adjustment of Summit Theme Park for Lionsgate fiscal year.

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Begin measuring quarterly results of Summit Theme Park for fiscal year

april, 2016-december, 2016

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Photo Credit: <a href="http://www.flickr.com/photos/30033419@N00/1504519697/"

The number of visitors, revenue, ticket sales, concession sales, merchandise sales, demographic survey, and quarterly safety report will benchmark the success in our strategy.

Dubai, UAE2015

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Theme Park

Thank you Photo Credit: http://www.hungergamestrilogy.net/wp-content/uploads/2013/04/Lionsgate-Logo.png