Digitize, Socialize and Optimize: The New Way to Market

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Digitize + Socialize + Optimize = The New Way to MarketAnn Lewnes | Senior Vice President, Global Marketing

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The Old Way to Launch…

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The New Way to Launch…

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1,000,000 followers in social media universe

37,000+ during the 30 minute launch event

450+ unique blog entries in one week

Social Builds Buzz

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Virtual Goes Viral

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New Social Channels

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Tracking Social

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Social Gets Results

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Optimizing with Omniture

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Optimizing for Results

Implemented Omnituresolutions on Adobe.com and online store

Significantly increased response rate to special offers

5% increase in revenue per visitor

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CS5 Launch Results To Date

25% over CS4 in Adobe.com pre-orders

952K+ product trials (57% over CS4)

12% increase in site visits and 6% increase in site-to-store conversions (versus CS4)

661K views of Virtual Launch event in 2 weeks (300% over CS4)

>1000 articles, reviews and blogs world wide

20X e-mail 6X search 10X display ROI on revenue generating communications

1M+ Followers in Social Media Universe (72% over baseline)

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This Stuff Works

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